EU consent frameworks

By default, all new accounts use the IAB Europe Transparency and Consent Framework.

Types of consent frameworks

IAB Europe Transparency and Consent Framework

Built for publishers who use multiple large ad services, the IAB Framework is recommended if you rely on open bidding. Users are offered a choice that is consistent with the IAB Europe Transparency and Consent Framework. 

Learn how to add vendors using this framework.

Simplified Framework

The Simplified Framework is supported for a limited number of accounts.

The Simplified Framework imports the ad technology providers (ATPs) you select in your ad serving products into Funding Choices, and offers the ability to add custom ATPs.

This framework is not recommended if you rely on open bidding.

Learn about how to add ad technology providers using this framework.

Choosing a consent framework

This option is available for a limited number of accounts.

Choose your consent framework in the "Consent details" page of your site or app.

1. Sign in to your Funding Choices account at https://fundingchoices.google.com/.
2. Set up a new Site or App, or click an existing one.
3. Click Consent details.
4. Select the consent framework.