Publish multiple messages

You can publish any combination of Funding Choices messages on your site at any given time. The logic that determines which message is displayed on a site is summarized below.

Message types published on your site Serving logic
Ad blocker message only

Ad blocking message is displayed if all the following conditions are met:

  • Detection script detects that ad blocking software is installed (learn more),
  • The user has not allowed ads on the site, and
  • The user has not opted in to the Custom Choice (e.g., has not become a subscriber)
EU consent message* and/or California opt-out message only

Because they apply to the EEA or UK, and the US state of California, respectively, EU consent messages and California opt-out messages are mutually exclusive.
The applicable EU consent or California opt-out message is displayed if all the following criteria are met:

  • The user is visiting the site from the respective region: the EEA or UK (for EU consent messages) or US state of California (for California opt-out messages)
  • The user has not yet consented to personalized or non-personalized ads (in the EEA or UK) or has not yet opted out (US state of California)
Ad blocker & EU consent message* and/or California opt-out message

If the user is visiting from a region other than the EEA or UK or other than the US state of California

Ad blocker message is displayed if ALL the following criteria are met:

  • The user has an ad blocker installed
  • The user has not allowed ads on the site
  • The user has not opted in to the Custom Choice (e.g., has not become a subscriber)

If the user is visiting from the EEA or UK

First pageview:

EU consent message is displayed if ALL the following criteria are met:

  • The user is visiting the site from the EEA or UK.
  • The user has not yet made a consent decision.

Second and subsequent pageviews:

  • Ad blocking message is displayed to users with ad blockers from the EEA or UK that have made a consent decision.

If the user is visiting from the US state of California

All pageviews:

Ad blocker message and California opt-out message are displayed simultaneously.

* Applies to EU consent messages that use the IAB Europe Transparency & Consent Framework only
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