Funding Choices reports

You can use Funding Choices reports to see how often your messages are displayed, measure conversions, and gauge traffic segments pertinent to your message type (ad blocker extension traffic for your ad blocking message; European Economic Area traffic for your consent message).

Metrics displayed in the user interface offer a snapshot of your message performance, while the full set of metrics, available as CSV downloads, offer a detailed look. 

  • Metrics measure browser cookies to determine the Allow-ads conversion rate (cookie-based) and other user metrics.
  • Metrics below a certain threshold of unique data points may be zeroed out.
  • For ad blocker messages, metrics measure desktop visits.

Available metrics

To see a complete list of defined metrics, view: 

Metrics data is typically displayed 24 hours after the end of the day in your selected time zone.

Viewing reports in the user interface

The user interface provides a convenient way of viewing and visualizing a subset of metrics for your messages. To see the full set of metrics, download the CSV file.

How to view reports in the user interface:

  1. Sign in to your Funding Choices account at https://fundingchoices.google.com/.
  2. In the left-hand panel, select Reports.
  3. Use the date selector at the top right of the page to select the report's time frame. Dates and reports use Pacific Time (PT). Click Apply.
  4. In the top left of the screen, select whether to view metrics for the entire account (first entry in the list), or select a specific site.
  5. Click the metric name to display its data graphically. 

Downloading reports as CSV files

When you download your reports as a CSV (Comma Separated Values) file, you’ll see all available metrics. 

  • Each column corresponds to a metric, and each row to a time period and device type breakdown.
  • Device types are "Desktop," "Mobile," or "Tablet."
  • Ad blocker messages are currently only shown on Desktop devices.

How to download a report:

  1. Sign in to your Funding Choices account at https://fundingchoices.google.com/.
  2. In the left-hand panel, select Reports.
  3. Use the date selector at the top right of the page to select the report's time frame. Date is defined by Pacific Time (PT). Click Apply.
  4. In the top left of the screen, select whether to view metrics for the entire account (first entry in the list), or select a specific site.
  5. Click the download  button Download.
  6. Follow your browser’s prompts to save the downloaded CSV file to your device. 
  7. Open the file in Google Sheets, Microsoft Excel, or any program that's compatible with CSV files.
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