Introduction to Funding Choices

This article provides a summary of Funding Choices components and availability.

Signing up

To sign up for Funding Choices:

  1. In AdMob or Ad Manager, click the Privacy & messaging tab in the left menu.
  2. Click Go to Funding Choices at the top of the page.
  3. Follow the prompts to create an account, including accepting Funding Choices terms and conditions.

Apps you manage are automatically listed on the Funding Choices "Apps" page.

Overview

Funding Choices consists of these main components: 

  • Messages: You can currently create and publish the following types of messages:
    • Apps
      • EU user consent messages—displayed to eligible users on your site or app from the European Economic Area (EEA) and United Kingdom (UK), with the purpose of helping with consent gathering for the General Data Protection Regulation (GDPR).
      • IDFA messages—IDFA explainer message that your users see immediately before the Apple iOS ATT alert. You can customize the explainer message—for example, by matching the writing style and color scheme of your iOS app.
    • Sites:
      • EU user consent messages—displayed to eligible users on your site or app from the European Economic Area (EEA) and United Kingdom (UK), with the purpose of helping with consent gathering for the General Data Protection Regulation (GDPR).
      • California opt-out messages—displayed to eligible users on your site from the US state of California with the purpose of helping with gathering opt-outs for the California Consumer Privacy Act (CCPA). 
      • Ad blocker messages—displayed to users on your site with ad blockers installed, with the purpose of helping you recover ad revenue. 
  • Reporting: Provides insight into how your messages are performing and data about the types of relevant pageviews on your app or site.

Read more about each of these below.

Funding Choices messages

Messages for IDFA consent (apps)

You can create an IDFA explainer message that’s displayed immediately before your iOS 14.5+ OS-level permission request for IDFA (also called the "iOS ATT alert”). Learn how to create an IDFA message.

Consider including details about how you use user data and how your users can opt in to allow for the use of IDFA in your explainer message. To engage your users, you can customize the explainer message—for example, by matching the writing style and color scheme of your iOS app.

If you use Funding Choices as your CMP (Consent Management Platform) for EU user consent, then your EU consent message will act as the initial screen for eligible users.

Messages for EU user consent (sites and apps)

This message type is displayed to eligible users from the European Economic Area (EEA) & UK (United Kingdom) to help with consent gathering for the General Data Protection Regulation for ad serving purposes. Learn how to create and manage EU consent messages

Messages for California opt-out (sites)

This message type is displayed to eligible users from the US state of California to help with opt-out gathering for the California Consumer Privacy Act (CCPA). CCPA messaging capability is integrated with Ad Manager and works for desktop and mobile web properties. Learn how to create a California opt-out message

Messages for ad block users (sites)

This message type gives you an opportunity to capture revenue that would otherwise be lost due to ad blocker usage. It presents users that have ad blockers installed with choices on how they want to fund your content, either through allowing ads on your site, or implementing a Custom Choice. Learn how to create a message for ad block users

Messages for ad block users include:

  • Ad block detection: a script that identifies visits to your site in which the user has ad blocking software installed or is visiting from a network that has network-level ad blocking installed.
  • Custom choice: Allows you to offer your ad blocking users a custom alternative to allowing ads. For example, instead of asking ad block users to allow ads, you might ask them to either allow ads or subscribe to your site, where subscribing to your site is the custom choice. This option requires that you implement the googlefc.controlledMessagingFunction function of the Funding Choices unified API. Learn how to set up your Custom Choice message for ad block users

Supported languages

You can create Funding Choices messages in a variety of languages. Site messages can be created in one language; app messages can be created in multiple languages.

Languages supported by Funding Choices messages

The table below lists language support by message type.

Ad blocker messages EU consent messages California opt-out messages
Arabic
Bangla
Bulgarian
Chinese (China)
Croatian
Czech
Danish
Dutch
English (UK)
English (US)
Estonian
Filipino
Finnish
French
German
German (Switzerland)
Greek
Hebrew
Hindi
Hungarian
Icelandic
Indonesian
Italian
Japanese
Korean
Latvian
Lithuanian
Marathi
Norwegian
Persian
Polish
Portuguese (Brazil)
Portuguese (Portugal)
Romanian
Russian
Sinhala
Slovak
Slovenian
Spanish
Spanish (Latin America)
Swedish
Tamil
Telugu
Thai
Turkish
Ukrainian
Urdu
Vietnamese
Bulgarian
Croatian
Czech
Danish
Dutch
English (US)
English (UK)
Estonian
Finnish
French
German
Greek
Hungarian
Icelandic
Italian
Latvian
Lithuanian
Norwegian
Polish
Portuguese (Portugal)
Romanian
Slovak
Slovenian
Spanish
Swedish
Turkish
English (US)
Spanish (Latin America)

Reporting

Reporting is an integral part of the Funding Choices offering. For EU consent messages, California opt-out messages, and ad blocker messages,  you'll find metrics on user engagement, eligible pageviews, conversion rates, and more.

Learn more about Funding Choices reports.

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