Introduction to Funding Choices

This article provides a summary of Funding Choices components and availability.

Signing up

To sign up for Funding Choices:

  1. In AdMob or Ad Manager, click the Privacy & messaging tab in the left menu.
  2. Click Go to Funding Choices at the top of the page.
  3. Follow the prompts to create an account, including accepting Funding Choices terms and conditions.

Apps you manage are automatically listed on the Funding Choices "Apps" page.

Overview

Funding Choices consists of these main components: 

  • Messages: You can currently create and publish the following types of messages:
    • IDFA messages—IDFA explainer message that your users see immediately before the Apple iOS ATT alert. You can customize the explainer message—for example, by matching the writing style and color scheme of your iOS app.
    • EU user consent messages—displayed to eligible users on your site or app from the European Economic Area (EEA) and United Kingdom (UK), with the purpose of helping with consent gathering for the General Data Protection Regulation (GDPR).
    • California opt-out messages—displayed to eligible users on your site from the US state of California with the purpose of helping with gathering opt-outs for the California Consumer Privacy Act (CCPA). 
    • Ad blocker messages—displayed to users on your site with ad blockers installed, with the purpose of helping you recover ad revenue. 
  • Reporting: Provides insight into how your messages are performing and data about the types of relevant pageviews on your app or site. 
  • Contributor (optional): An ad removal pass for your site. It’s a new source of monetization, funded directly by your users. Contributor is one option you can offer to users as an alternative to allowing ads or consenting. 
    Google Contributor is not available for all Funding Choices accounts. Please contact your Google representative if you’d like to implement this option.

Read more about each of these below.

Funding Choices messages

Messages for IDFA consent

With the additional time provided by Apple's App Tracking Transparency implementation extension, developers have time to test what permission flows will work best in their apps.  The full IDFA message functionality is now available if you are interested in experimenting with a small test group, though we strongly recommend reviewing how this change impacts performance. Learn how to create an IDFA message

Stay tuned as Apple provides further guidelines and we continue to develop flexible solutions to support you on iOS.

Starting in mid-September 2020, you can create an IDFA explainer message that’s displayed immediately before your iOS 14 OS-level permission request for IDFA (also called the "iOS ATT alert”). Learn how to create an IDFA message.

Consider including details about how you use user data and how your users can opt in to allow for the use of IDFA in your explainer message. To engage your users, you can customize the explainer message—for example, by matching the writing style and color scheme of your iOS app.

If you use Funding Choices as your CMP (Consent Management Platform) for EU user consent, then your EU consent message will act as the initial screen for eligible users.

Messages for EU user consent

This message type is displayed to eligible users from the European Economic Area (EEA) & UK (United Kingdom) to help with consent gathering for the General Data Protection Regulation for ad serving purposes. Learn how to create and manage EU consent messages

Choose your consent framework

For each site or app in your account, select the consent framework you want to use to gather consent.

IAB Europe Transparency and Consent Framework: Manage complex ad serving configurations that use mediation and open bidding. Learn more in the Ad Manager or AdMob help center.

Simplified:  This framework is supported for a limited number of accounts. Manage simple ad serving configurations that use primarily Google ad services.

Messages for California opt-out

This message type is displayed to eligible users from the US state of California to help with opt-out gathering for the California Consumer Privacy Act (CCPA). CCPA messaging capability is integrated with Ad Manager and works for desktop and mobile web properties. Learn how to create a California opt-out message

Messages for ad block users

This message type gives you an opportunity to capture revenue that would otherwise be lost due to ad blocker usage. It presents users that have ad blockers installed with choices on how they want to fund your content, either through allowing ads on your site, buying a Contributor pass, or implementing a Custom Choice. Learn how to create a message for ad block users

Messages for ad block users include:

  • Ad block detection: a script that identifies visits to your site in which the user has ad blocking software installed or is visiting from a network that has network-level ad blocking installed.
  • Custom choice: Allows you to offer your ad blocking users a custom alternative to allowing ads. For example, instead of asking ad block users to either allow ads or buy a Contributor pass, you might ask them to either allow ads or subscribe to your site, where subscribing to your site is the custom choice. This option requires that you implement the googlefc.controlledMessagingFunction function of the Funding Choices unified API. Learn how to set up your Custom Choice message for ad block users

Supported languages

You can create Funding Choices messages in a variety of languages, one per message.

Languages supported by Funding Choices messages

The table below lists language support by message type.

Ad blocker messages EU consent messages California opt-out messages
Arabic
Bangla
Bulgarian
Chinese (China)
Croatian
Czech
Danish
Dutch
English (UK)
English (US)
Estonian
Filipino
Finnish
French
German
German (Switzerland)
Greek
Hebrew
Hindi
Hungarian
Icelandic
Indonesian
Italian
Japanese
Korean
Latvian
Lithuanian
Marathi
Norwegian
Persian
Polish
Portuguese (Brazil)
Portuguese (Portugal)
Romanian
Russian
Sinhala
Slovak
Slovenian
Spanish
Spanish (Latin America)
Swedish
Tamil
Telugu
Thai
Turkish
Ukrainian
Urdu
Vietnamese

Bulgarian
Croatian
Czech
Danish
Dutch
English (US)
English (UK)
French (Canadian)
French
German
Greek
Hungarian
Italian
Latvian
Lithuanian
Norwegian
Polish
Portuguese (Portugal)
Romanian
Slovak
Slovenian
Spanish
Swedish
Turkish

English (US)
Spanish (Latin America)

Contributor

Google Contributor is not available for all Funding Choices accounts. Please contact your Google representative if you’d like to implement this option.

Google Contributor is an ad removal pass for your site. It’s a new source of monetization, funded directly by your users. You can offer Contributor if:

  • You're showing messages to ad block users (and want to offer an alternative to allowing ads), or 
  • You’re using the Simplified Framework for EU consent (and want to offer an alternative to consent to personalized ads).

Learn more about Contributor

Currencies supported by Contributor
AUD: Australian dollar
BGN: Bulgarian lev
CAD: Canadian dollar
CHF: Swiss franc
CZK: Czech koruna
DKK: Danish krone
EUR: European euro
GBP: Pound sterling
HRK: Croatian kuna
HUF: Hungarian forint
NOK: Norwegian krone
NZD: New Zealand dollar
PLN: Polish zloty
RON: Romanian leu
SEK: Swedish krona
USD: United States dollar
Countries where Contributor messages can be displayed to users
The Contributor option can be displayed to users that visit from these countries on desktop devices.
Australia
Austria
Belgium
Bulgaria
Canada
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Netherlands
New Zealand
Norway
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
Switzerland
United Kingdom
United States

Reporting

Reporting is an integral part of the Funding Choices offering. For EU consent messages, California opt-out messages, and ad blocker messages,  you'll find metrics on user engagement, eligible pageviews, conversion rates, and more.

Learn more about Funding Choices reports.

Was this helpful?
How can we improve it?