Introduction to Funding Choices

This article provides a summary of Funding Choices components and availability.

Overview

Funding Choices consists of three main components: 

  • Messages: You can currently create and publish two types of messages on your site: those displayed to users with ad blockers installed, with the purpose of helping you recover ad revenue; and those displayed to eligible users from European Economic Area (EEA), with the purpose of helping with consent gathering for the General Data Protection Regulation (GDPR).
  • Contributor: An ad removal pass for your site. It’s a new source of monetization, funded directly by your users. Contributor is one option you can offer to users as an alternative to whitelisting or consenting to personalized ads.
  • Reporting: Provides insight into how your messages are performing, and data about the types of relevant pageviews on your site. 

Read more about each of these below.

Funding Choices messages

Messages for ad block users

This message type gives you an opportunity to capture revenue that would otherwise be lost due to ad blocker usage. It presents users that have ad blockers installed with choices on how they want to fund your content, either through whitelisting your site, buying a Contributor pass, or implementing a Custom Choice. Learn how to set up a message for ad block users

Messages for ad block users include:

  • Ad block detection: a script that identifies visits to your site in which the user has ad blocking software installed or is visiting from a network that has network-level ad blocking installed.
  • Custom choice: Allows you to offer your ad blocking users a custom alternative to whitelisting. For example, instead of asking ad block users to either whitelist or buy a Contributor pass, you might ask them to either whitelist or subscribe to your site, where subscribing to your site is the custom choice. This option requires that you implement the googlefc.controlledMessagingFunction function of the Funding Choices unified API. Learn how to set up your Custom Choice message for ad block users

Messages for EU user consent

This message type is displayed to eligible users from the European Economic Area (EEA) to help with consent gathering for the General Data Protection Regulation for ad serving purposes.

Your EU consent message lists the ad technology providers your site uses, and asks users to consent to the use of cookies and the listed providers to show them personalized ads. Learn how to set up a message for EU consent

Messages for EU user consent include:

Supported languages

Each Funding Choices account supports one language.

Languages supported by the Funding Choices message builder

Bulgarian

Croatian

Czech

Danish

Dutch

English

English (UK)

Estonian

Finnish

French

German

Greek

Hungarian

Icelandic

Italian

Latvian

Lithuanian

Norwegian

Polish

Portuguese (Portugal)

Romanian

Slovak

Slovenian

Spanish

Spanish (Latin America)

Swedish

Contributor

Google Contributor is an ad removal pass for your site. It’s a new source of monetization, funded directly by your users. You can offer Contributor as an alternative to whitelisting your site (if you're showing messages to ad block users) or as an alternative to consent to personalized ads (if you're showing messages for EU consent). Learn more about Contributor

Currencies supported by Contributor

AUD: Australian dollar*

BGN: Bulgarian lev

CAD: Canadian dollar*

CHF: Swiss franc

CZK: Czech koruna

DKK: Danish krone

EUR: European euro

GBP: Pound sterling

HRK: Croatian kuna

HUF: Hungarian forint

NOK: Norwegian krone

NZD: New Zealand dollar*

PLN: Polish zloty

RON: Romanian leu

SEK: Swedish krona

USD: United States dollar*

* Contributor is available in these countries as a component of Funding Choices for ad blocking.

Countries where Contributor is available
The Contributor message is displayed to users that visit from these countries on desktop devices.

Australia

Austria

Belgium

Bulgaria

Canada

Croatia

Cyprus

Czech Republic

Denmark

Estonia

Finland

France

Germany

Greece

Hungary

Iceland

Ireland

Italy

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Netherlands

New Zealand

Norway

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Switzerland

United Kingdom

United States

Reporting

Reporting is an integral part of the Funding Choices offering. For both ad block messages and EU consent messages, you can find metrics on user engagement, eligible pageviews, conversion rates, and more. Learn about  user consent reporting and ad blocking reporting for a complete list of metrics and how to view them.

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