Components and availability

This beta feature is only available to networks with a dedicated Google account manager. Contact your account manager for more information. If you do not have an account manager, your site is not eligible for this feature.

Using Funding Choices for user consent, you can create and display a message to your web visitors in the European Economic Area (EEA) to help with compliance with the General Data Protection Regulation for ad serving purposes. 

The message you create with Funding Choices lists the ad technology providers your site uses, and asks visitors to consent to the use of cookies and to allow you to use those providers in order to show them personalized ads. Learn more

Editing a consent message

Above: editing the consent message. Learn more


Funding Choices for user consent has the following components:

  • Ad technology provider list: Funding Choices for user consent requires the use of Ad Manager or AdSense.

    When you enter your AdSense publisher IDs and Google Ad Manager network codes into the Funding Choices interface, ad technology providers that you entered in those products are automatically pulled into the consent message that your visitors see. Learn more
  • Consent message: Create, edit, and display a message to your web visitors to help with compliance with the General Data Protection Regulation for ad serving purposes. Learn more
  • Contributor: If you choose to do so, you can offer your visitors Contributor, an ad removal pass for your site, as an alternative to personalized ads. It’s a new source of monetization, funded directly by your visitors. Learn more


Funding Choices for user consent and Contributor are available in the following languages, currencies, and countries, respectively:

Languages supported by the Funding Choices message builder
Note: each Funding Choices account supports one language.
Bulgarian French Polish
Croatian German Portuguese (Portugal)
Czech Greek Romanian
Danish Hungarian Slovak
Dutch Icelandic Slovenian
English Italian Spanish
English (UK) Latvian Spanish (Latin America)
Estonian Lithuanian Swedish
Finnish Norwegian  
Currencies supported by Contributor

AUD: Australian dollar*

BGN: Bulgarian lev

CAD: Canadian dollar*

CHF: Swiss franc

CZK: Czech koruna

DKK: Danish krone

EUR: European euro

GBP: Pound sterling

HRK: Croatian kuna

HUF: Hungarian forint

NOK: Norwegian krone

NZD: New Zealand dollar*

PLN: Polish zloty

RON: Romanian leu

SEK: Swedish krona

USD: United States dollar*

* Contributor is available in these countries as a component of Funding Choices for ad blocking.

Countries in which Contributor and Funding Choices for user consent are available
Note: the Funding Choices consent message is displayed to desktop and mobile web users that visit participating domains from these countries.


Austria Greece Norway
Belgium Hungary Poland
Bulgaria Iceland Portugal
Croatia Ireland Romania
Cyprus Italy Slovakia
Czech Republic Latvia Slovenia
Denmark Liechtenstein Spain
Estonia Lithuania Sweden
Finland Luxembourg Switzerland
France Malta United Kingdom
Germany Netherlands  

Funding Choices for ad blocking and Contributor are available in additional countries.

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