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Audiences let you segment your users in the ways that are important to your business. You can segment by event (e.g., session_start or level_up) and by user property (e.g., Age, Gender, Language), and combine events, parameters, and properties to include practically any subset of users.

Use audiences to:

If you link your project to AdWords (Project Settings and then ACCOUNT LINKING), then your audiences are available in your shared library in AdWords, and you can use them in your ad campaigns. You can remarket to existing or previous users, and you can create similar audiences to prospect for new users.

In this article:

Management table

The table lists your audiences: both predefined and ones you have customized. The following audiences are predefined:

  • Purchasers: Users who have completed an in-app purchase or ecommerce purchase.
  • All users: Users who have ever launched your app.

Click an audience in the table to see a detail report for that audience. Click the more actions menu action menu (far right of the table row) to duplicate, edit, delete, or apply the audience to your dashboard.

Create an audience

You create an audience by defining criteria that reference any of the user properties and events (along with any of their parameters) logged by the app. Once created, an audience accumulates users who meet the specified criteria from that point onward. You can create up to 50 audiences.

To create a new audience:

  1. In Google Analytics or Firebase, navigate to your app.
  2. Google Analytics: Click Audiences in the report navigation.
    Firebase: In Analytics, click Audiences.
  3. Click NEW AUDIENCE.
  4. Enter a name and description for the audience. This name and description will allow you to identify the audience in the management table.
  5. Click Select Event or User Property.
  6. Create one or more conditions that define who should be included in this audience. You can create conditions that include the users who have taken specific actions (Event) or who share a property (User Property). Combine multiple conditions with OR or AND.
  7. Click Create to save your conditions and create the audience.
Once created, an audience accumulates users who meet the specified criteria from that point onward by virtue of the events that their devices log. When defining new audiences, it may take some time for the lists to populate. Before targeting an audience in Notifications or Remote Config, be sure to check the number of users for your audience to see if it looks reasonably well developed.
Using Remote Config with Analytics audiences has some limitations that are not present when you use user properties. Specifically, a user is a permanent member of an audience after they are assigned to it. By comparison, you can define user properties so that they are only temporarily true for specific users. Learn more.
Note that audience size will typically be different from remarketing list size. This is usually because tracking IDs can't be sent to AdWords remarketing lists until AdWords accounts are linked.
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