Audiences let you segment your users in the ways that are important to your business. You can segment by event (e.g., session_start or level_up) and by user property (e.g., Age, Gender, Language), and combine events, parameters, and properties to include practically any subset of users.

Use audiences to:

If you link your project to Google Ads (Project Settings > Integrations), then your audiences are available in your shared library in Google Ads, and you can use them in your ad campaigns. You can remarket to existing or previous users, and you can create similar audiences to prospect for new users.

In this article:

Management table

The table lists your audiences: both predefined and ones you have customized. The following audiences are predefined:

  • All users: Users who have ever launched your app.
  • Purchasers: Users who have completed an in-app purchase or ecommerce purchase.

Click an audience in the table to see a detailed report for that audience. Click action menu at the far right to duplicate, edit, delete, or apply the audience to your dashboard.

The user metrics in this report count users who were active during the date range you're using for the report.

Create an audience

You create an audience by selecting criteria that reference any of the user properties and events (along with any of their parameters) logged by the app. Once created, an audience accumulates users who meet the specified criteria from that point onward. You can create up to 50 audiences per project.

To create a new audience:

  1. In Analytics, navigate to your app.
  2. Click Audiences.
  3. Click NEW AUDIENCE.
  4. Enter a name and description for the audience. This name and description will allow you to identify the audience in the management table.
  5. Click Event or User Property.
  6. Create one or more conditions that define who should be included in this audience. You can create conditions that include the users who have taken specific actions (Event) or who share a property (User Property). Combine multiple conditions with OR or AND.
  7. Click Create to save your conditions and create the audience.
Once created, an audience accumulates users who meet the specified criteria from that point onward by virtue of the events that their devices log. When defining new audiences, it may take some time for the lists to populate. Before targeting an audience in Notifications or Remote Config, be sure to check the number of users for your audience to see if it looks reasonably well developed.
Using Remote Config with Analytics audiences has some limitations when audiences are not based on user properties. Specifically, users become permanent members of an audience after they are assigned to it. With user properties, you can define them so that they are only temporarily true: users are assigned to an audience when the properties are true, and then removed from the audience when the properties are no longer true. Learn more.
Note that audience size will typically be different from remarketing-list size. This is usually because tracking IDs can't be sent to Google Ads remarketing lists until Google Ads accounts are linked.
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