Report settings

Filter your data and set your active date range.
        screenshot of user interface showing steps 1 and 2
In this article:

1 Filter control

Click Add Filter + to focus on a subset of data. Your filter stays active as you move through reports.

You can filter by:

If you filter by multiple values for a single user property (e.g., Age: 18-24, 25-34), then Analytics treats that as an OR condition (Age = 18-24 OR 25-34).

If you filter by multiple user properties or audiences (e.g., Age = 18-24, Gender = male), then Analytics treats that as an AND condition (Age = 18-24 AND Gender = male). If you filter by multiple user properties or audiences, then Analytics has data only from December 8, 2018 and later.

Applicable filters remain in place as you switch from one report to the next. If you create a filter in one report but it doesn't apply when you switch to another, then Analytics removes the filter from the report it doesn't apply to.

2 Date range

Click the date range display to select a date range. Your date range stays active as you switch from one report to another. All reports compare metric values for the date range you choose to metric values from the previous period.

  • Select Today, Yesterday, This week, Last 7 days, Last 30 days, Quarter to date, or Custom.
  • Select Custom to create a date range beginning and ending on the dates you select.

When you compare date ranges, Analytics uses the same day of the week to start each date range. For example, if you use the date range Last week Sun - Sat, then the comparison is the previous week of Sunday to Saturday. If you use a custom date range, for example, 7 days beginning on a Monday, then the comparison begins with the previous Monday.

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