Events: Retail/Ecommerce

Implement these events in your retail or ecommerce app.

The following events are recommended for retail and ecommerce apps. To learn how to implement these events (using logEvent), refer to the developer documentation.

Retail and ecommerce apps should log the events listed in this article and the events for all apps. Logging events along with their prescribed parameters ensures maximum available detail in reports and lets you benefit from the latest Firebase features and integrations as they become available.
Event Trigger Parameters
add_payment_info when a user adds billing information none
add_to_cart when a user adds items to cart quantity, item_category, item_name, item_id, item_location_id, value, price, currency
add_to_wishlist when a user adds an item to wishlist quantity, item_category, item_name, item_id, item_location_id, value*, price, currency
begin_checkout when a user begins checkout coupon, currency, value
ecommerce_purchase when a user completes a purchase coupon, currency, value, tax, shipping, transaction_id
generate_lead when a user submits a form or request for information value, currency
purchase when a user completes a purchase affiliation, currency, items, shipping, tax, transaction_id, value
purchase_refund when a refund is issued quantity, value, currency, transaction_id
view_item when a user sees one specific item/offering item_id, item_location_id
view_item_list when a user sees a list of items/offerings item_category
view_search_results when a user sees search results search_term
Was this helpful?
How can we improve it?