The Ecommerce data let you analyze purchase activity on your site or app. You can see product and transaction information, ecommerce conversion rates, and data on product lists, promotions, coupons related to conversions.
To collect ecommerce data in your App + Web properties, you need to collect the recommended events for retail/ecommerce.
To measure purchase activity,
purchase is the recommended event to collect.
If you were previously collecting the
ecommerce_purchase event, you can continue to do so but you will not have access to new insights and features built for the recommended
Regardless of which event you are collecting, be sure the event is enabled as a conversion in Analytics. If exporting to Google Ads, also make any necessary adjustments to bidding in Google Ads.
Analyze your data
To analyze the data, use BigQuery Export to export the Ecommerce and Items fields.
Coming soon: a new set of Ecommerce reports in Analytics.