The Monetization reports enable you to see the revenue you generate from the items, ads, and subscriptions on your website or app. You can also use the reports to see the number of your customers who view each item you sell, the number of ad impressions in your apps, and other data about the things that generate revenue for your business.
Access the Monetization reports
To access the Monetization reports, click Reports > Monetization in the left navigation. If you don't see the topic, an administrator may have removed it from the navigation.
The Monetization overview report summarizes data across the other reports (such as Ecommerce purchases and In-app purchases) to help you develop a unified view of your site and app monetization.
The Ecommerce purchases report lets you measure the revenue you generate from the items you sell and interactions with those items.
To learn how to collect ecommerce data and populate ecommerce dimensions and metrics, refer to the following:
- Measure ecommerce (websites) for information about setting up ecommerce for websites
- Measure ecommerce (apps) for information about setting up ecommerce for mobile apps
- Set up ecommerce events for a more detailed guide about setting up ecommerce events
To see ecommerce data in the Ecommerce purchases report, you need to include the required parameters for each ecommerce event. In addition to the required and optional parameters, you can send custom parameters. However, Google Analytics doesn't populate the Ecommerce purchases report with the custom parameter values.
The In-app purchases report enables you to measure revenue from in-app purchases grouped by product ID. Analytics populates the report when the
subscription events are sent. The events are sent automatically when you do one of the following:
- Integrate with the Google Analytics for Firebase SDK for iOS
- Link Google Play to Firebase for Android
The Publisher ads report enables you to measure the revenue you generate from the ads in your mobile app grouped by ad unit. The report doesn't currently show revenue from ads on your website. To see ad revenue in the report, you need to set up ad-revenue measurement.
Analytics measures ad revenue automatically when you integrate with AdMob. When you integrate with MoPub, ironSource, or another ad monetization platform, you can see impression-level revenue data by sending the