Events: Retail/Ecommerce

Implement these events in your retail or ecommerce app.

The following events are recommended for retail and ecommerce apps. To learn how to implement these events (using logEvent), refer to the developer documentation.

Retail and ecommerce apps should log the events listed in this article and the events for all apps. Logging events along with their prescribed parameters ensures maximum available detail in reports and lets you benefit from the latest Firebase features and integrations as they become available.
Event Triggered... Parameters
add_payment_info when a user adds billing information None
add_to_cart when a user adds items to cart quantity, item_category, item_name, item_id, item_location_id, value, price, currency
add_to_wishlist when a user adds an item to wishlist quantity, item_category, item_name, item_id, item_location_id, value*, price, currency
begin_checkout when a user begins checkout coupon, currency, value
ecommerce_purchase when a user completes a purchase coupon, currency, value, tax, shipping, transaction_id
generate_lead   value, currency
purchase_refund when a refund is issued quantity, value, currency, transaction_id
view_item when a user sees one specific item/offering item_id, item_location_id
view_item_list when a user sees a list of items/offerings item_category
view_search_results when a user sees search results search_term

Note: Dynamic remarketing parameters for the web are optionally implemented with arrays. Arrays are not currently supported for dynamic remarketing parameters with Firebase at this time, but will be supported in a future release. This may impact the ability to exclude purchase products from dynamic ads.

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