Configure a Google Ads sitelink for inheritance

If you want your Google Ads campaigns and ad groups to automatically inherit sitelinks from the account, you are required to set up account-level sitelinks.

You can specify up to 20 account-level sitelinks.

Campaigns can inherit account-level sitelinks from the account and ad groups can inherit sitelinks from the campaign. No additional configuration is required for ad groups to inherit sitelinks from a campaign.

 

1. Navigate to a Google Ads account.

   Steps for navigating to an engine account

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account.

   6. Click Apply or press the Enter key.

   Search Ads 360 displays the engine account page.

2. Click the Extensions▼ tab and select Sitelinks.
   The reporting table displays any sitelinks that have already been created in the account.

   The Account level extension column displays True when the sitelink is configured to be automatically inherited by campaigns.

3. Do one of the following:

   • To create a sitelink, click + Sitelink extension, which appears above the reporting table.

   • To edit a sitelink, select the check box, and then click Edit sitelinks.

4. In the sitelink settings editor, select the Account Level Extension check box.

   The sitelink will be displayed in campaigns and ad groups that allow inherited sitelinks.

5. Specify any other properties for the sitelink. 

6. Click Save.
    

Set account-level sitelink inheritance for multiple sitelinks

1. Navigate to a Google Ads account.

   Steps for navigating to an engine account

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account.

   6. Click Apply or press the Enter key.

   Search Ads 360 displays the engine account page.

2. Click the Extensions▼ tab, and select Sitelinks.
   The reporting table displays any sitelinks that have already been created in the account.

3. Above the reporting table, click Manage sitelink extensions.
   The manage sitelink setting for a Google Ads account enables you to set or remove the account-level setting for each sitelink. 

4. In the sitelinks box, select the check boxes next to up to 20 sitelinks that you want to update, or click Select all. 

5. To remove the account-level sitelink inheritance, clear the check box next to sitelinks. If you want to remove the account-level inheritance from all of the sitelinks, click None.

6. Click Apply.

   The Account level extension column displays True when the sitelink is configured to be automatically inherited by campaigns.

   The Account Level Extension check box is also selected in the sitelink properties.