Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Account level extension column

Google Ads and Microsoft Advertising

Displays True if a callout extension (Google Ads only) or sitelink extension can be inherited by all campaigns and ad groups that don't have extensions directly applied. Displays False if the extension can appear only in campaigns or ad groups that this extension is directly applied to.

In Google Ads accounts, the column is available in callout extension and sitelink extension reports. Learn more about Google Ads callout extensions or sitelink extensions.

In Microsoft Advertising accounts, the column is available in sitelink extension reports. Learn more about Microsoft Advertising sitelink extensions.


Add this column to a report
  1. Navigate to a Google Ads or Microsoft Advertising engine account, campaign, or ad group.
  2. Click the Extensions▼ tab and select one of the following:
    • Google Ads
      • Callout extensions
      • Sitelinks
    • Microsoft Advertising
      • Sitelink extensions
  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.
    2. Type the column name in the search box.
    3. Click + next to the column name in the Available columns list.
    4. Click Apply.
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