Manage Google Ads sitelinks

Manage sitelink settings for a Google Ads campaign or ad group

Manage sitelinks

By default, Google Ads campaigns are set to inherit sitelinks from the account and ad groups are set to inherit sitelinks from the campaign. If you want to override the inheritance, you can change the setting for campaigns or ad groups and apply sitelinks directly to the campaign or ad group. You can also disble sitelinks in a campaign or ad group.

For information about how to manage an account's sitelink setting, see the Configure a Google Ads sitelink for inheritance article.

Set a campaign or ad group to inherit sitelinks

  1. Navigate to the Google Ads campaign or ad group where you want to manage the sitelinks.

    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

    Steps for navigating to an ad group
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click the advertiser that contains the engine account.

    5. In the "Account" list, click the engine account that contains the campaign.

    6. In the "Campaign" list, click the campaign that contains the ad group.

    7. In the "Ad group" list, click the ad group.

    8. Click Apply or press the Enter key.

    Search Ads 360 displays the ad group page.

  2. Click the Extensions▼ tab and select Sitelinks.

  3. Above the reporting table, click Manage sitelink extensions.

  4. Click the applicable option:

    • In a campaign, select Inherit from engine account.

    • ​In an ad group, select Inherit from campaign.

  5. Click Apply.

 

Configure a campaign or ad group to display directly applied sitelinks 

  1. Navigate to the Google Ads campaign or ad group where you want to manage the sitelinks.

    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

    Steps for navigating to an ad group
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click the advertiser that contains the engine account.

    5. In the "Account" list, click the engine account that contains the campaign.

    6. In the "Campaign" list, click the campaign that contains the ad group.

    7. In the "Ad group" list, click the ad group.

    8. Click Apply or press the Enter key.

    Search Ads 360 displays the ad group page.

  2. Click the Extensions▼ tab and select Sitelinks.

  3. Above the reporting table, click Manage sitelink extensions.

  4. Click Select sitelinks.
    The sitelink list displays all sitelinks that have been created in the account (even sitelinks that have passed their end date or haven’t yet reached their start date).

  5. Select a check box to apply the sitelink directly to the campaign or ad group.
    Clear a check box to remove a sitelink from the campaign or ad group.
    If you remove sitelinks from campaigns or ad groups,  the sitelinks will no longer appear in your ads if sitelinks are disabled. The sitelinks may still appear in ads if the campaign or ad groups inherit sitelinks.
  6. Click Apply.

Prevent a campaign or ad group from displaying sitelinks

  1. Navigate to the Google Ads campaign or ad group where you want to manage the sitelinks.

    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

    Steps for navigating to an ad group
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click the advertiser that contains the engine account.

    5. In the "Account" list, click the engine account that contains the campaign.

    6. In the "Campaign" list, click the campaign that contains the ad group.

    7. In the "Ad group" list, click the ad group.

    8. Click Apply or press the Enter key.

    Search Ads 360 displays the ad group page.

  2. Click the Extensions▼ tab and select Sitelinks.

  3. Above the reporting table, click Manage sitelink extensions.

  4. Click the applicable option: 

    • Disable sitelinks for the campaign

    • Disable sitelinks for the ad group

  5. Click Apply.

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