Manage Microsoft Advertising sitelinks

Apply or remove Microsoft Advertising sitelinks

Next: Create sitelinks in Microsoft Advertising accounts using a bulksheet

Periodically you may need to change the sitelink extension you've applied to campaigns and ad groups if your sitelinks are seasonal or based on specific holidays.

Search Ads 360 provides a few options for applying and removing sitelink extensions from campaigns and ad groups:

You can't remove a sitelink extension from a Microsoft Advertising account in Search Ads 360. You can sign into Microsoft Advertising and remove the sitelink extension.

Apply or remove a sitelink from multiple campaigns and ad groups.
Navigate to a specific campaign or ad group and manage its sitelink extensions.
If you apply a sitelink extension to a campaign, the campaign's ad groups display the sitelink extension by default. You can override inheritance by specifying a different sitelink extension to the ad group.
Update campaigns or ad groups with automated rules or bulk edits.

If a campaign inherits sitelinks, or if sitelinks are directly applied to a campaign, it isn't possible to prevent specific ad groups within the campaign from displaying sitelinks. Instead, you can override inheritance so that the ad group displays different sitelinks than the campaign.

You can apply up to 20 sitelinks to your campaigns and ad groups. Microsoft Advertising determines when to show two, four, or six sitelinks within an ad based on device, relevance, and the order in which you create the sitelink extensions.

See if extensions are already directly applied

To see if extensions are already directly applied to campaigns or ad groups:

Navigate to a Microsoft Advertising engine account.
Steps for navigating to an engine account
1. In the left navigation panel, click All accounts.
  What if the left navigation pane isn't visible?
2. Click the navigation bar to display navigation options.
3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
4. In the "Advertiser" list, click on the advertiser that contains the engine account.
5. In the "Account" list, click on the engine account.
6. Click Apply or press the Enter key.
Search Ads 360 displays the engine account page.
Click the Campaigns or Ad groups tab.
Add the Sitelink extensions column to the reporting table.
View the row for a campaign or ad group. If a sitelink has been applied directly to a campaign or ad group, the Sitelink extensions column contains number sitelinks, for example 5 sitelinks. Otherwise, the column contains -- (dashes).

Note that if an ad group is inheriting sitelinks from the campaign, the Sitelink extensions column for the ad group contains -- (dashes). In an ad group row, "number sitelinks" appears only if an extension has been applied directly to the ad group (and therefore the ad group is overriding the campaign setting).
Optionally sort the table by the Sitelink extensions column to see which campaigns or ad groups have sitelinks directly applied. To sort, click the heading of the Sitelink extensions column.

Apply or remove an extension from multiple campaigns and ad groups

Navigate to a Microsoft Advertising engine account.
Steps for navigating to an engine account
1. In the left navigation panel, click All accounts.
  What if the left navigation pane isn't visible?
2. Click the navigation bar to display navigation options.
3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
4. In the "Advertiser" list, click on the advertiser that contains the engine account.
5. In the "Account" list, click on the engine account.
6. Click Apply or press the Enter key.
Search Ads 360 displays the engine account page.
Click the Extensions▼ tab and select Sitelink extensions.
On the Sitelinks (Updated) tab, select the check box next to a sitelink, then click the Edit button above the reporting table.
Under Campaigns and Ad groups, do either of the following:
- To apply the sitelink to a campaign or ad group, under Campaigns and Ad groups select the check box next to the campaign or ad group.
  
  Ad groups inherit sitelinks from campaigns by default, so you only need to apply sitelinks directly to an ad group if you haven't specified sitelinks for a campaign, or if you want to override the inheritance.
- To remove a sitelink from a campaign or ad group, under Campaigns and Ad groups, select the remove icon , or, in the list on the left, clear the check box next to the item.
  If you remove a sitelink from an ad group, the ad group will inherit any sitelink specified for the campaign.
Click Save.

Manage sitelinks for a campaign or ad group

Navigate to the Microsoft Advertising campaign or ad group where you want to apply or remove sitelinks.
Steps for navigating to a campaign
1. In the left navigation panel, click All accounts.
  What if the left navigation pane isn't visible?
2. Click the navigation bar to display navigation options.
3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
4. In the "Advertiser" list, click on the advertiser that contains the engine account.
5. In the "Account" list, click on the engine account that contains the campaign.
6. In the "Campaign" list, click on the campaign.
7. Click Apply or press the Enter key.
Search Ads 360 displays the campaign page.
Steps for navigating to an ad group
1. In the left navigation panel, click All accounts.
  What if the left navigation pane isn't visible?
2. Click the navigation bar to display navigation options.
3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
4. In the "Advertiser" list, click the advertiser that contains the engine account.
5. In the "Account" list, click the engine account that contains the campaign.
6. In the "Campaign" list, click the campaign that contains the ad group.
7. In the "Ad group" list, click the ad group.
8. Click Apply or press the Enter key.
Search Ads 360 displays the ad group page.
Click the Extensions▼ tab and select Sitelink extensions.
If a sitelink extension as been applied to the campaign or ad group, the Sitelinks (Updated) tab displays the sitelinks.
If an ad group is inheriting sitelinks from the campaign, the View sitelink extensions for campaign link appears above the reporting table. To view the campaign’s sitelink extensions, click the link.
To change the sitelinks that are applied:
1. Click the Manage sitelink extensions button, which appears above the reporting table.
2. Select the check box next to the sitelink you want to use.
3. Clear the check box next to sitelink that you want to remove.
4. Click Apply.
To change an ad group to inherit sitelinks from the campaign:
1. Click the Manage sitelink extensions button, which appears above the reporting table.
2. If the ad group is overriding inheritance, you'll see check marks next to the the directly applied sitelinks.
3. To stop overriding inheritance, click None, and click Apply.
  The ad group will inherit any sitelinks specified for the campaign.
To prevent a campaign from displaying sitelinks:
1. Click the Manage sitelink extensions button, which appears above the reporting table.
2. Click None, and click Apply.

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