Use the DS Commerce Suite to manage campaigns
Consumers frequently search or browse from multiple devices from multiple locations before committing to a purchase. For example, a consumer might start searching for a product at work on a desktop computer, refine the search while using a mobile device, and finally complete a purchase over the phone.
To reach consumers as they move across devices and channels—and to gain insight into the effectiveness of your retail campaigns—the DoubleClick Search Commerce Suite offers a smart, fast, product-centric layer to search management.
This suite of solutions includes tools to help you more efficiently manage search campaigns for your entire product portfolio, allowing you to seamlessly create, optimize, and report on campaigns—and do it all in near-real time. The DS Commerce Suite offers:
Support for AdWords Shopping campaigns (currently in whitelist release), which streamline how you manage and bid on your products, report on the performance of your ads, and find opportunities to grow your traffic from Google.
Inventory-aware campaigns that let you seamlessly connect to your Google Merchant Center account and automatically convert your product catalog into highly relevant and targeted search ads.
Dynamic creation of Product Listing Ads ad groups and product targets through Google Merchant Center integration. PLAs are a great way to increase brand recognition, supercharge website engagement, and and drive more conversions.
Display remarketing from search ads to maximize cross-channel opportunities, using paid search clicks from DS to show consumers display ads across ad exchanges via Doubleclick Bid Manager, or across the Google Display Network.
Real-time bid optimization that drives better results based on up-to-the-minute conversions to make the most of short-lived search trends and seasonality.
Offline data integrations through the DS conversions API, to report on and optimize from external data, including call-tracking and in-store transactions.