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Create and apply labels

Use bulksheets to create, manage, and apply labels

You can use bulksheets to do any of the following:

  • Create labels
  • Change and remove labels
  • Apply and remove labels for DS objects

Create labels

  1. Download the Label bulksheet template.
  2. Open the template and enter information in each column as follows:
    • Row type: enter Label.
    • Action: enter Create.
    • Label: enter the new label you want to add.
    • Label ID: leave it blank. DS will generate an ID when you upload the spreadsheet.
  3. Navigate to an advertiser, click Labels in the left navigation pane, and upload the bulksheet to DS.
    Note: The uploaded labels will be available to all engine accounts in the advertiser you navigated to. Even if you select a specific engine account in the upload settings, or even if you select Multiple Advertisers and Engine Accounts, the label will be available to all engine accounts in the current advertiser.

Change and remove labels

  1. Download a report of existing labels:
    1. Navigate to an advertiser. Then click Labels in the left nav.
    2. Click the download icon Download icon, which appears above the reporting table.
  2. Open the bulksheet and change or remove a label as described below.
  3. Upload the bulksheet to DS.

Change an existing label

  1. In the Action column, change the value to Edit.
  2. You can change the value in the Label column. All DS objects that are assigned this label will be updated.
  3. Leave the other columns unchanged. For example, don’t change the value in the Label ID column.

Remove a label

In the Status column, change the value to Removed.
Leave the other columns unchanged. For example, don’t change the value in the Label ID column.

Restore a removed label

If remove a label, you can restore it later. All of the label associations will also be restored (that is, the label will be applied to items just as it was when you removed the label).  

  1. Download a report of all existing labels, including removed labels:
    1. Navigate to an advertiser. Then click Labels in the left nav.
    2. From the Show list that appears above the reporting table, change All but removed to Show all.
    3. Click the download icon Download icon,, which appears above the reporting table.
  2. Open the bulksheet and find the removed label. Its Status column will contain Removed.
  3. In the Status column, change Removed to Active.
  4. Upload the bulksheet to DS.

Apply and remove labels for DS objects

You can use a bulksheet to apply labels to an object (campaign, ad group, ad, or keyword) and remove labels from an object.

  1. Download a report that contains the objects you want to label.
    For example, download a keyword report.
  2. Open the bulksheet and apply or remove labels as described below.
  3. Upload the bulksheet to DS.

Apply a label to an object

In the row for the object, enter the label name in the Label column. Labels are case-sensitive, so be sure to match the capitalization of the label you want to apply. For example, DS considers Summer and summer to be two different labels.

When you upload the file, DoubleClick Search (DS) will apply the label to the object.

If the name you enter is not an existing label, DS will automatically create the label. Note that labels are case-sensitive, so if the name you enter doesn't exactly match an existing label, DS will create a new one.

Apply a label to a new object

In the row for the new object, enter the label name in the Label column. When you upload the file, DS will create the new object and apply the label to it.

Apply multiple labels to an object

Enter the label names, separated by | (bars), in the Label column. When you upload the file, DS will apply all of the labels to the object.

Apply additional labels to an object

If an object already has labels and you want to add more, you'll need to include the original labels in the Label column. For example, the keyword chicago flights has the label air travel midwest applied to it. To add flights as a label but also keep the existing label, enter flights|air travel midwest in the Label column.

Remove labels from an object

To remove all labels that are applied directly to an object, enter remove_content in the Label column.

Note that remove_content does not remove inherited labels. For example, any labels that a keyword inherits from an ad group or campaign will still apply. Only those labels that were applied directly to the keyword will be removed.

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