Supported audio & video exchanges

Audio support

You can bid on, or exclude, impressions from the following audio exchanges in Display & Video 360:

Inventory Source
Google Play Music (Canada and US only) Google Ad Manager 
Pandora AdsWizz
SoundCloud Google Ad Manager & Rubicon
Spotify Google Ad Manager & Rubicon
TuneIn Google Ad Manager
Multiple publishers AdsWizz, Triton

 

We recommend using deals for audio buys to access the most inventory. The only inventory source available through open auction is Google Play Music. If you’re setting up an open auction audio line item, make sure you explicitly include Google Play Music in Apps & URL targeting by selecting:

  • The Android and iOS versions of the Google Play Music app; and
  • The play.google.com URL.

All other inventory sources are available through various types of deals. Reach out to your Google Marketing Platform representative for more information about publisher support and creative requirements for audio deals.

Video support

You can bid on, or exclude, impressions from the following video exchanges in Display & Video 360. To enable an additional exchange, contact support.

ExchangeEnvironmentPrivate inventorySkippable creativesOther featuresInvalid traffic refunds
Ad Unity
(via Bidswitch)
Desktop, mobile webSupportedSupported
AdformDesktop, mobile webSupported Supported
Adman
(via Bidswitch)
Desktop, mobile webSupportedSupportedVPAIDSupported
Admatic
(via Bidswitch)
Desktop, mobile webSupportedSupported
Adstanding
(Atedra)
(via Bidswitch)
Desktop, mobile webSupportedSupported
AerServ (via BidSwitch)Mobile webSupportedSupportedMobile interstitialsSupported
Ambient
(via Bidswitch)
Desktop, mobile webSupportedSupported
Ancora
(via Bidswitch)
Desktop, mobile webSupportedSupported
Axonix
(via Bidswitch)
Desktop, mobile webSupportedSupported
Beachfront
(via Bidswitch)
Desktop, mobile webSupportedSupported
Between Digital
(via Bidswitch)
Desktop, mobile webSupportedSupported
BidSwitchDesktop, mobile web, mobile appSupportedSupportedVPAID support, mobile interstitials, in-gameSupported
BrightRoll Exchange for Video from Yahoo!Desktop, mobile web, mobile appSupportedSupportedVPAID support, in-gameSupported
Centro Brand Exchange
(via Bidswitch)
Desktop, mobile webSupportedSupported
Coull
(via Bidswitch)
Desktop, mobile webSupportedSupported
Dailymotion (via Bidswitch)Desktop, mobile web, mobile appSupportedSupportedVPAID supportSupported
Falk Technologies (via BidSwitch)Desktop, mobile webSupportedSupportedVPAID supportSupported
FreeWheel SSPDesktop, mobile web, mobile appSupportedSupportedVPAID support, in-readSupported
Fyber
(via Bidswitch)
Desktop, mobile webSupportedSupported
Google Ad ManagerDesktop, mobile web, mobile appSupportedSupportedAdID, IDFA, VPAID support, mobile interstitialsSupported
GumGum
(via Bidswitch)
Desktop, mobile webSupportedSupported
Improve DigitalDesktop, mobile webSupportedSupportedVPAID supportSupported
Index ExchangeDesktop, mobileSupportedSupportedSupported
Inneractive (via BidSwitch)Mobile webSupportedSupportedMobile interstitialsSupported
ironSource
(via Bidswitch)
Desktop, mobile webSupportedSupported
Kargo (via BidSwitch)Mobile webSupportedSupportedSupported
Kiosked
(via Bidswitch)
Desktop, mobile webSupportedSupported
LKQDDesktop, mobile webSupportedSupported
MoPubMobile appSupportedSupportedMobile interstitialsSupported
Opera MediaWorks (via BidSwitch)Mobile appSupportedSupportedIDFA, Android Advertising IDSupported
PubMaticDesktop, mobile webSupportedSupportedVPAID supportSupported
Pubnative
(via Bidswitch)
Desktop, mobile webSupportedSupported
RhythmOne(AdConductor)
(via BidSwitch)
Mobile appSupportedSupportedSupported
RubiconDesktop, mobile web, mobile appSupportedSupportedVPAID support, mobile interstitialSupported
Sharethrough
(via Bidswitch)
Desktop, mobile webSupportedSupported
Smaato (via BidSwitch)Mobile webSupportedSupportedSupported
Smart RTB+Desktop, mobile webSupportedSupportedVPAID support Supported
SmartClipDesktop, mobile webSupportedSupportedVPAID supportSupported
Smartstream.tvDesktop, mobile webSupportedSupported Supported
Sonobi
(via Bidswitch)
Desktop, mobile web, mobile appSupportedSupportedIDFASupported
SovrnDesktop, mobile webSupportedSupportedVPAID supportSupported
SpotXchangeDesktop, mobile web, mobile appSupportedSupportedVPAID supportSupported
Ströer SSPDesktop, mobile webSupportedVPAID support, mobile interstitialsSupported
AppNexusDesktop, mobile web, mobile appSupportedSupported IDFA, Android Advertising ID, in-readSupported
FiveDesktop, mobile webSupportedSupportedIDFA, Android Advertising IDSupported
OoyalaDesktop, mobileSupportedSupportedIDFA, Mobile interstitialsSupported
OpenXMobileSupportedSupportedIDFA, Android Advertising ID, in-readSupported
PulsePoint (Contextweb)Mobile web, mobile appSupportedSupportedIDFA, Android Advertising IDSupported
YieldlabDesktopSupportedSupportedSupported
YieldMoDesktop, mobile web, mobile appSupportedSupportedIDFA, Android Advertising ID, VAST, VPAIDSupported
Teads.tvDesktop, mobile webSupportedSupportedVPAID support, in-readSupported
Telaria (formerly known as Tremor Video)Desktop, mobile webSupportedSupportedVPAID support, mobile interstitialSupported
TripleLift
(via Bidswitch)
Desktop, mobile webSupportedSupported
TVN (via LiveRail)Desktop, mobile web, mobile appSupportedSupportedVPAID supportSupported
UCFunnel
(via Bidswitch)
Desktop, mobile webSupportedSupported
Unknown
(via Bidswitch)
Desktop, mobile webSupportedSupported
UnrulyXDesktop, mobile webSupportedSupported
Vdopia (via BidSwitch)Desktop, mobile appSupported SupportedMobile interstitialsSupported
Verizon Media Video ExchangeDesktop, mobile web, mobile appSupportedSupportedIDFA, Mobile interstitials, VPAID support, in-readSupported
Video Media Group
(via Bidswitch)
Desktop, mobile webSupportedSupported
Vidmatic
(via Bidswitch)
Desktop, mobile webSupportedSupported
Virool
(via Bidswitch)
Desktop, mobile webSupportedSupported
YieldOne JP
(via Bidswitch)
Desktop, mobile webSupportedSupported
Zedo
(via Bidswitch)
Desktop, mobile webSupportedSupportedSupported
AdMax (via BidSwitch)Desktop, mobile appIDFA, Android Advertising IDSupported
Altitude Digital (via BidSwitch)Desktop, mobile appSupportedSupported
Gamut (via BidSwitch)Desktop, mobile appSupportedIDFA, Android Advertising IDSupported
Matomy (via BidSwitch)Desktop, mobile appSupportedIDFA, Android Advertising ID Supported
Mocoplex (via BidSwitch)Mobile appSupportedSupported
NexageMobile web, mobile app SupportedMobile interstitialsSupported