Marketplace overview

The Display & Video 360 Marketplace offers a centralized location for discovering and activating inventory directly within the user interface (UI).

Benefits

Unified search experience: Find the perfect publisher or inventory package with an intelligent search that goes beyond names and descriptions. Search across audience and contextual information for more accurate results.
Expanded publisher capabilities: The publisher entity spans across exchanges, showcasing detailed information about inventory and highlighting unique capabilities like Google audiences.
All-in-one marketplace: The Marketplace navigation consolidates many functions into one unified structure.

How to use the Marketplace

The Marketplace navigation consolidates many functions into one unified structure containing:

Featured tab: Explore top Connected TV (CTV) publishers. From here, you can review settings and request proposals from these featured publishers.
Discover tab: Find all available publishers and packages in one unified list.
Single search bar: Use a prominent search bar at the top of the Marketplace page to search across both publishers and packages simultaneously.
Organized filters: Filters are presented in a logical and intuitive way, allowing for quick narrowing of search results based on campaign needs.

Navigate the Marketplace

Sign in to Display & Video 360.
Navigate to Inventory > Marketplace.
Go to the “Discover” tab.
In the search bar, enter keywords related to target audience, content, or other criteria.
Apply filters to narrow down the search results based on your campaign requirements.
Explore the search results to find relevant publishers and inventory packages.

Note: The following fields are supported for matching and can be used in the search bar: Publisher or Package name, Publisher or Package description, Inventory Package ID, Google audience segments, domains and apps, verticals, and genres.

Explore publishers and packages

From the search results, select a publisher or package
Review the details, including:
- Description
- Scale information and important breakdowns
- List of top Google audience based on match rates
- Impression opportunities (forecasted availability)
- Pricing information for packages, if applicable
- For publishers: list of inventory packages
For packages: You can assign the package to an existing line item or a new line item.
For publishers: A proposal (RFP) can be requested through the provided contact information.

About the unified search experience

Marketplace utilizes an enhanced search functionality, allowing for a more efficient search experience. By going beyond simple names and descriptions, you can easily find the right publisher or package for your needs.

Inventory metadata and forecasting data

Unified and intelligent search leverages a broad range of inventory metadata and forecasting data. This allows you to search using details beyond basic names and descriptions, such as:

Names and descriptions for both publishers and packages
Google audience segments including detailed affinity categories, for example, “Affinity Categories > Food & Dining > Cooking Enthusiasts”
Domains and apps associated with the inventory, such as cnn.com, espn.com
Verticals: Content categories like "Computer & Electronics"
Genres of content like "Action" and "Comedy"

Keyword matching

Based on your search queries, the system will perform keyword matches against the following fields:

Publisher or package name
Publisher or package description
Inventory package ID
Google audience segments, for example, "Affinity Categories > Food & Dining > Cooking Enthusiasts > 30 Minute Chefs"
Domains and apps, such as cnn.com and espn.com
Content verticals, for example, "Computer & Electronics"
Content genres such as "Action" or "Comedy"

Keyword matching is done in multiple ways.

Exact and similar match: The keyword must precisely match the field value
AND Logic for Multiple Words: When a query contains multiple words, such as "sports fans", the system applies an "AND" logic. This means results will include:
- Publishers that have "Sports Fans" in their description
- Packages from publishers that have high coverage on a Google audience segment related to "sports enthusiast"

Search prioritization

Search results are prioritized to surface the most relevant options first. This ranking is determined by how closely inventory matches your query across all available details, including Google audiences, content verticals, and genre, combined with the total available impression opportunities to showcase the most impactful options.

Example

If a user is looking to reach "sports lovers" for an upcoming campaign, searching for "sports lovers" will prompt the system to identify relevant inventory. This includes inventory with the maximum scale that reaches Google audiences related to sports enthusiasts, content covering sports (via verticals or genres), and packages with "sports" in their name and description. The results are then prioritized to showcase the most relevant and impactful options available.

Filters

You can use filters to refine your search results, making them more specific and relevant to your needs. The results you are shown depend on how filters are used:

Filters are used: Results will match both the search query and all active filters.
Multiple filters across different categories are used: Results will show options that match all of the active filters.
Multiple filter selections within a single category are used: Results will show options matching any of the selected options.

Available filters

The available filters are accessible in the Discover tab in Marketplace, providing a consistent filtering experience across both Publishers and Inventory packages.

The following filters are available:

Google audience segments
Domain/Apps
Categories
Genre
Demo
Media Type
Device
Geo
Exchanges

About your search results

Both the Publisher and Inventory Package detail views are designed to provide a comprehensive view of the entity by displaying crucial data to assist in decision making.

When you click on a Publisher or Package, the page will show the following information.

Note: Information is populated where it’s available. Some fields may not be populated.

Publisher detail view

Publisher name
Publisher description
Publisher logo: The publisher’s logo or any visual representation of the publisher
Impression opportunities: The total number of bid requests associated with the publisher
Domains and apps: A breakdown of total number of impression opportunities by domain or app
Verticals: A breakdown of total number of impression opportunities by vertical
Geo: A breakdown of total number of impression opportunities by country
Demo: A breakdown of total impression opportunities by age and gender
Media type: A breakdown of total impression opportunities by display, video, and audio
Device: A breakdown of total impression opportunities by desktop, connected TV (CTV), smartphone, and tablet
Google audience segments: The list of the top 10 Google Audiences by coverage
Genre (CTV only): A breakdown of total impression opportunities by different genres, specifically for connected TV (CTV) publishers
Exchanges: A list of supported exchanges the publisher works with, such as Google AD Manager, Freewheel, Magnite, and others
Entity type: A tag that identifies the entry as a publisher
Linked entity: A list of inventory packages that are linked to a publisher
Publisher contact information: The email address that has been provided for sending a request for approval

Package detail view

Package name
Package description
Unique package ID
Floor price: The exchange provided deal floor price
Exchange: The exchange associated with the package
Package type: A tag that identifies the entry as a package
Impression opportunities: The total number of bid requests associated with the specific inventory package
Domains and apps: A breakdown of total impression opportunities by the sites and apps included in the package.
Verticals: A breakdown of total impression opportunities by content verticals
Google audience segments: The list of the top 10 Google Audiences by coverage
Genre (CTV only): A breakdown of total impression opportunities by genre, specifically for connected TV (CTV) packages
Geo: A breakdown of total impression opportunities by country
Demo: A breakdown of total impressions by age and gender
Media type: A breakdown of total impression opportunities by display, video, and audio
Device: Total impression opportunities breakdown by desktop, connected TV, smartphone, and tablet

Best practices

Keep your initial search query simple

Focus on 1-2 keywords. These can relate to names, descriptions, IDs, or broad categories such as Google audience segments, domains or apps, content verticals, or content genres.
Avoid using multiple categories in a single search query.

Apply filters to efficiently refine search results

Apply filters based on additional criteria like user geography, exchange, media type, and other options not supported for direct search.

Learn more about Marketplace

Marketplace is the best way to discover publishers and publisher inventory. The articles below explain Marketplace and how to use it in greater detail.

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