An inventory source is an exchange or private deal that supplies buyable impressions to your line items. Unclassified inventory is inventory that is not classified into a targetable inventory source.
To purchase or exclude impressions from specific inventory sources, you have to set inventory source targeting for your line items. If you don’t set any inventory source targeting, your line item will target open auction inventory on all enabled exchanges by default. Deals are only targeted when you add the deal itself or deal group to targeting.
Target public inventory
Use the Public Inventory section to target open auction or sub-exchange inventory. Open auction represents an exchange's inventory as a whole.
A sub-exchange is a subset of exchange inventory that has been categorized in Display & Video 360 to make inventory targeting and reporting easier. Sub-exchanges may not be available for all exchanges.
Target private deals and inventory packages
If private deals (sometimes called "direct deals") have been set up for your advertiser, you can use the Deals and Inventory Packages section on the inventory source targeting page to target your line items to specific private deals. Note: Any private deals that were configured for your advertiser on Google Ad Manager will be added automatically to your advertiser's private deals.
Additionally, use the Deals and Inventory Packages sections to target your line items to specific inventory packages. Learn more about Inventory Packages
Frequently asked questionsIf I exclude an entire exchange in the "Public Inventory" section, will I be blocking any private deals facilitated on the exchange?
- No. Public inventory controls are completely separate from private deals.
- Sometimes. This data is entered into Display & Video 360 when each deal is set up, and sometimes this information isn't available for a given deal when the deal is added to Display & Video 360.