Google requires verification for advertisers who want to run election ads in Israel. You can apply to be verified if you're a political party, non-profit organization, business, or other entity.
Applications for verification can take up to 5 business days to process.
Important note for election ads
Google requires that all election ads contain a disclosure identifying who has paid for the ad. For most ad formats, Google will automatically generate an “Paid for by” disclosure using the information provided during this verification process.
- On Google Search, the disclosure will show in ads directly
- On YouTube, the disclosure will show in “Why this ad?” which can be accessed through the info icon or the 3-dot icon
- On websites and apps that partner with Google to show ads, the disclosure will show in “Why this ad?” which can be accessed through the AdChoices icon
For some ad formats and features, it’s the advertiser’s responsibility to add in-ad disclosures to election ads in Israel. Check the policy to learn more.
Requirements for verification
NOTE: If you’re an agency or someone who manages multiple Display & Video 360 advertisers, each individual advertiser planning to run election ads will need to apply for verification. Advertisers should verify the end advertiser, not the agency or intermediary acting on their behalf. For example, an agency advertising on behalf of a political party should verify as the political party.
Verify eligibility to run election ads
You must be an authorized representative for your organization in order to complete the two steps of this verification process.
In the application form, you’ll be asked to provide the following, as the authorized representative:
- Your Display & Video 360 Partner ID
- Your Display & Video 360 Advertiser ID
- Email address: The email address used by your organization
- Declaration as to whether the advertiser is a political party, current elected officeholder, individual candidate, or candidate list composed of one or more political parties for the Knesset.
- Organization name: Note that this name will be visible in your election ads’"Paid for by" disclosure, as well as in the Political Advertising transparency report.
- Registration number: For example, your 9 digit company number.
- Proof of organization; you must submit:
- A certificate of registration or incorporation: if you are a corporation, public benefit company, association, or political party.
- A certificate or document from a public, government, or judicial authority, such as a letter of approval from an official body; or a document establishing your organization name and address, such as a bank/credit card statement or a utility bill: if you are any other organization type not listed above.
- Organization’s official address: This must be an Israeli address. Note that this address will be visible in a disclosure for all election ads.
- Ads on Behalf Of: If the organization that commissioned the ad is acting on behalf of a political party, list of candidates, other party, or local authority candidate in a special election then the advertiser will be required to provide the name, representational letter, or abbreviated name of the political party, list of candidates, or other party, or the name of the special-election candidate. Note that this name will be visible in a disclosure for all election ads.
- Attestation that the authorized representative is a citizen or legal resident of Israel.
- Attestation that the organization applying for verification is registered or based in Israel and is legally permitted to run election ads in Israel.
- Attestation that the organization applying for verification has or will satisfy the applicable disclaimer requirements under Israeli law.
- Agreement to the Google Election Advertising Terms.
How to apply for verification
You can apply for verification using this application form. You’ll be asked to complete the steps detailed above.
Google will review your application and send you an email notification about your verification status within 5 business days.
Keep in mind
- If we find that you violate our election advertising policy, or you’ve provided false information during the verification process, your verification will be revoked, and your account may be suspended.
- You’ll need to renew your verification periodically. You’ll receive an email notification when this verification is required.
- Google may update these verification requirements at any time.
How Google uses your information
With the information you provide during the verification process, Google will verify your identity and eligibility to run election ads. Google will also:
For election ads
- Verify your identity and eligibility to run election ads.
- Generate, when possible, an in-ad disclosure that identifies who paid for your election ad. This means that your name, or the name of the organization you represent, and the address of the person who commissioned the ad will be displayed in the ad shown to users. When you indicate that your ads are commissioned on behalf of a political party, list of candidates, other party, or local authority candidate in a special election, then the name, representational letter, or abbreviated name of the political party, list of candidates, or other party, or the name of the special-election candidate will also appear.
- Publish an Election Advertising transparency report and an election ads library with data on funding sources for election ads, the amounts being spent, and more.