YouTube campaigns

Fix disapproved YouTube ads

The YouTube videos used in ads go through a creative review process to check that they comply with our content requirements, including:

Your ad won’t serve if it’s disapproved during creative review.

There are a few ways that you can fix a disapproved YouTube ad depending on the changes needed to correct the disapproval:

  • For issues with the content of the ad or if you need to change the ad settings in Display & Video 360, you can edit the ad. This will automatically trigger a new review of the ad. Learn more below
  • For issues with other components of the ad, like the landing page, certification status, or video settings in YouTube, you can request a re-review of the ad. Learn more below
  • For policy decisions, you can request an appeal if you believe we’ve made an error. Learn more below

Fix ad content disapprovals

If the ad content itself isn’t compliant with specific policies, such as our Editorial policy, or you’ve changed the settings of the ad in Display & Video 360, follow the steps below to edit the ad and trigger a new review:

  1. Go to an existing YouTube & partners line item.

  2. Click the YouTube ad groups tab. You’ll see a table with all of your ad groups and the ads in each of them.

  3. In the Status column, hover over the ad’s Disapproved status. You can learn more about the policy that the ad doesn’t comply with by clicking the link next to Feedback.

  4. To fix issues with the ad, start by clicking its name.

  5. On the page that loads, click the pencil icon in the Ads section to update your ad.

    Editing an ad will remove the existing ad and create a new one. Statistics for the old ad will not be visible anymore. The new ad will be submitted for review.
  6. Click Edit ad in the prompt.

  7. Update the ad so that it complies with the policy and click Done.

  8. Save the ad group. This will trigger the review timeline described below.

Re-review timeline

  • When you edit a disapproved ad, the existing ad is removed and a new one is created.
  • The new ad will automatically be submitted for review. The “Status” column will change from “Disapproved” to “Under review.”
  • Most ads are reviewed in 1 business day, but complex reviews may take longer. Please wait a full 24 hours before reaching out to support about your ad review status.

Fix other disapprovals

Your ad may be disapproved for reasons unrelated to the ad content or settings within Display & Video 360. Some common disapprovals are related to:

  • Landing pages: If the ad’s landing page isn’t compliant with specific policies or wasn’t working at the time of initial review, you’ll need to update the landing page.
  • Missing certifications: Your advertiser hasn’t been certified for serving ads for certain restricted products and services.
  • Changes to the video in YouTube: You may have changed the settings in your YouTube account for the video you’re using as an ad, like updating the thumbnail image or moving the video from private to public.

Once you’ve made any changes needed to comply with the policy that caused this disapproval, follow the steps below to re-submit the ad for review per policy:

  1. Go to an existing YouTube & partners line item.

  2. Click the YouTube ad groups tab. You’ll see a table with all of your ad groups and the ads in each of them.

  3. In the Status column, hover over the ad’s Disapproved status. You can learn more about the policy that the ad doesn’t comply with by clicking the link next to Feedback.

  4. Click the Appeal button.

  5. On the page that loads, select “Made changes to comply with policy” as the reason for the appeal.

  6. Select which ads you want to include in the appeal.

  7. Click Submit.

The ad's status won't change once you’ve submitted it for a re-review. You can check the Status column on the YouTube ad groups tab to see whether or not the ad has been approved.

This option is currently only available for some ad types. If you try to appeal too many ads that haven't been fixed, we may limit how often you can submit ads for re-review.

Appeal policy decisions

If you believe we’ve made an error with a policy decision, you can appeal the decision directly from Display & Video 360 per policy:

  1. Go to an existing YouTube & partners line item.

  2. Click the YouTube ad groups tab. You’ll see a table with all of your ad groups and the ads in each of them.

  3. In the Status column, hover over the ad’s Disapproved status. You can learn more about the policy that the ad doesn’t comply with by clicking the link next to Feedback.

  4. Click the Appeal button.

  5. On the page that loads, select “Dispute decision” as the reason for the appeal.

  6. Select which ads you want to include in the appeal.

  7. Click Submit.

The ad's status won't change during the appeals process. You can check the Status column on the YouTube ad groups tab, or review the appeals history in the Policy Overview page to see whether or not the ad has been approved.

Learn more about the Policy Overview page

The Policy Overview page gives a self-service option to review your YouTube appeals history. To access your appeals history click Policy Overview from the Creative menu, or click Appeals history when you hover over the Status column in the YouTube ad groups tab. 

The Results column shows the results of the appeal, including how many ads had their policy review status updated after the review. 

  • Successful: The policy appealed no longer applies to any of the ads that were reviewed. All of your ads in this appeal are no longer restricted due to the policy appealed. If there are remaining policies applied to your ads that are restricting serving, please appeal if you've read the respective policy and disagree with the decision.
  • Partially successful: The policy appealed no longer applies to at least one of the ads that were reviewed. If there are remaining policies applied to your ads that are restricting serving, please appeal if you've read the respective policy and disagree with the decision.
  • Error: Try again: There was an error in processing your request.
  • Failed: None of your ads in this appeal are Eligible. Please review Google Ads policies and fix your ads and landing pages.
  • Duplicate: Your appeal has not been processed because it was submitted while we were still processing your previous appeal on the same set of ads. 
  • Exceeded appeal retry-limit: You submitted the same appeal too many times.

This option is currently only available for some ad types. If you try to appeal too many ads that haven't been fixed, we may limit how often you can submit ads for re-review.

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