TrueView campaigns

TrueView ad and ad group status

TrueView ad groups and ads each have statuses that let you know if they’re able to serve. Ad group status indicates the overall serving eligibility, and ad status lets you know if your ad has passed the creative approval process.

Every ad group contains at least one ad:

  • One TrueView line item contains…
    • One or more ad groups, where each ad group contains…
      • One or more TrueView ads

This structure means that status changes at the line item level will affect the statuses of the ad groups and ads within it. A status change at the ad group level will affect the ads within it.

For example, if you pause your ad group, the ads within it will not serve.

About ad group status

Ad group status reflects overall serving enablement, or whether or not your ad group is eligible to bid.

What each status means

  • Eligible: The ad group can serve.

  • Paused: You’ve temporarily stopped this ad group from serving and its ads aren’t running.

  • Removed: You’ve removed this ad group and its ads aren’t running.

  • Incomplete: You haven’t finished setting up this ad group and its ads aren’t running.

  • Line item paused: The line item for this ad group is paused so its ads aren’t running.

  • Line item removed: The line item for this ad group has been removed so its ads aren’t running.

  • Line item ended: The line item’s flight date has ended so its ads aren’t running.

  • Line item pending: The line item’s flight date hasn’t begun so its ads aren’t running yet.

About ad status

The YouTube videos used in TrueView ads go through a creative approval process to check that they comply with our content requirements.

Review timeline

  • After you create or edit an ad, the review process begins automatically. Each ad is assigned a status before and after it’s been reviewed.
  • Most ads are reviewed in 1 business day, but complex reviews may take longer. Please wait a full 24 hours before reaching out to support about your ad review status.

What each status means

Before a review, your ad will have the following status:

  • Under review: The ad is still being reviewed and can’t serve until the review is complete.

After review, your ad can serve if it has one of the following statuses:

  • Approved: The ad complies with our content requirements and can serve to any audience.

  • Approved (limited): The ad can serve, but not in all situations because of policy restrictions, such as trademark use or gambling-related content.

After review, your ad cannot serve if it has the following status:

  • Disapproved: The ad cannot run because its content or destination violates our content requirements. Learn more about fixing disapproved ads. Learn more about fixing disapproved ads.

  • Approved (limited all locations): The ad can't serve in your targeted locations because of policy restrictions and targeting settings. 

Check the status of an ad group or ad

You can see the status for ad groups and ads in your Display & Video 360 account:

  1. Go to an existing TrueView line item.

  2. Click on the TrueView ad groups tab. You’ll see a table with all of your ad groups and the ads in each of them.

  3. Check the messages in the Status column.

See the sections below for more details about each ad group and ad status.

Was this helpful?
How can we improve it?