Native is a creative format that can be assigned to line items and insertion orders shared with other creative types, but keep in mind that the majority of native inventory is in-app.
Native video is not supported on all exchanges. For information on which exchanges offer native display and native video inventory in Display & Video 360, see Supported native exchanges.
To determine the volume of native impressions available:
- Create an Inventory Availability report.
- Select Format as a Filter, and then select Native display and/or Native video.
- (Optional) Use the Position in Content dimension to include the ad's position relative to other content.