Supported native exchanges

Note: In order to remove duplicate supply paths, Display & Video 360 will deprecate the Bidswitch sub-exchange option across the following partners: Criteo-Commerce Grid, Kargo, media.Net, Nexxen (fka unruly), ShareThrough, and Yieldmo. All entities targeting the BidSwitch sub-exchange option will auto-migrate to the direct integrations for these particular partners starting February 24, 2025.

You can bid on, or exclude, impressions from the exchanges listed on this page in Display & Video 360.

ExchangePrivate
inventory		Video
inventory		Features
AdMax
(via Bidswitch)		Supported
AdsNative (via BidSwitch)Supported
Adyoulike
(via Bidswitch)		Supported
AppNexus (Xandr)Supported
BrightRoll Exchange for Native from Yahoo!Supported
EquativSupportedSupported
Google Ad ManagerSupportedSupportedActive View, Display Preview, Google's "About this ad"
Improve DigitalSupportedSupported
IndexSupportedSupported3P Imp Tracker, Google's "About this ad", 3P viewability, Brand safety measurements (IAS)
Ligatus
(via Bidswitch)		Supported
Liveintent
(via Bidswitch)		Supported
MoPubSupportedSupported
Nativo
(via Bidswitch)		SupportedSupported3P Imp Tracker, 3P JS Tracker, Google's "About this ad"
Net Sprint
(via Bidswitch)		Supported
Outbrain
(via Bidswitch)		Supported3P Imp Tracker, 3P JS Tracker, Google's "About this ad"
Powerlinks
(via Bidswitch)		Supported
PubMaticSupportedSupported3P Imp Tracker, 3P JS Tracker
PubNative (via BidSwitch)Supported
PulsePoint (ContextWeb)Supported
QuantX
(via Bidswitch)		Supported
RubiconSupported
SmaatoSupported
Ströer SSPSupported
TaboolaSupportedSupported3P Imp Tracker, 3P JS Tracker, Google's "About this ad"
TeadsSupported3P viewability, Brand safety measurements (IAS, DV, MOAT, ComScore)
TripleLiftSupportedSupported3P Imp Tracker, 3P JS Tracker, Display Preview, Video Preview, Google's "About this ad"
WazeSupported
true
359525285474775314
true
Search Help Center
true
true
true
true
true
69621
false
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