View quality and verification data in Display & Video 360

Verification protects your brand and advertising budget. Insights from verification help you bid on advertising that is served near acceptable content and that will be viewed for a sufficient amount of time. Quality view data is updated daily.

Navigate to the quality dropdown

Go to Advertiser > Insertion orders or Advertiser > Line Items in Display & Video 360.

While viewing line items or insertion orders click the dropdown then choose Quality for viewability and content information. Each chart is clickable for additional insights.

Quality view screenshot

Invalid traffic

See the percentage of impressions that would have been bought, had they not been filtered pre-bid as invalid traffic. Learn more about invalid traffic

Viewability with targets

For an ad to be effective, people need to see it. ActiveView calculates the amount of time users spend in front of ads and reports viewable impressions. The quality dropdown shows the number of impressions that were considered viewable, as compared to a preset viewability target line. Use viewability information to optimize your digital advertising budget.

An ad must first be measurable for ActiveView to report viewability data.

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Sensitive category breakdown

This column helps determine if your content is serving near objectionable material. It displays the impressions that served near content that falls into a sensitive category. You can also click View all, in the Brand safety column of the quality view, for a popup that gives more information (including screenshots for sensitive categories) about your content issues.

Take action:

Digital content label breakdown

Digital content labels are similar to a movie rating system for web content. This column shows a percentage breakdown of the type of content that your ads served near.

App breakdown

See impressions by app name and ID, and the platform (Android or iOS) that they served on. 

Video quality

Additional information is available for video line items. An ad must first be measurable for location or audio, to report location or audio data.


Video prominence (low, medium, or high) is calculated based on video player size and location. A large player at the top left of a browser window is considered high prominence. A small player at the bottom right of a browser window is considered low prominence.

Player size

A breakdown of video player sizes that your ads played in. Red indicates a small player (desktop: less than 400 pixels wide by 300 pixels high, mobile: up to 20% of screen covered), blue indicates a large player (desktop: greater than 400 pixels wide by 300 pixels high, but smaller than 1280 pixels wide by 720 pixels high, mobile: more than 20% and up to 90% of screen covered), and green indicates an HD player (desktop: 1280 pixels wide by 720 pixels high, or larger, mobile: more than 90% of screen covered).

Muted at start

The percentage of video players that were muted at the start of your video ad.

Player location

The location of the video player in the browser window. X is the number of pixels from the left edge of the browser. Y is the number of pixels from the top edge of the browser.

Sometimes impressions are served near unsafe content despite pre-bid blocking. This can happen if Display & Video 360 receives inaccurate URLs, the site is in an unsupported language, or if site content is changed between the time inventory is bid on, and when ads are served.

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