As a buyer on Display & Video 360, you can view profiles for the publishers displaying products in Marketplace. Publisher profiles contain information about publishers, including the type of business they're in, what's unique about their business, and what you will achieve by partnering with them. The profiles also contain contact details specific to both direct reservation and programmatic deals, and may include rates and other information.
Publisher profile highlights
- The "Performance" section includes publisher account-generated information, including unique page views and impressions from the last week, and audience information such as geography, vertical, gender, age, and devices.
- The "Inventory Summary" section includes details about the publisher's inventory such as product types, ad sizes, inventory segments (such as run of site, run of network, above-the-fold, etc.), as detected by Display & Video 360.
- The “Marketplace Insights” section lists deal terms available for negotiation, cookies and data uses, and ad technologies that the publisher supports. Use this section to understand what campaign settings and third-party technologies are accepted by the publisher.
View a publisher profile
To view the publisher profile from the marketplace, click View profile or the publisher logo in the list of available publishers.