Mobile campaigns

Mobile app conversion tracking with third-party tools

Many advertisers and agencies use third-party tools to track conversions in mobile apps, such as installs and in-app actions. To simplify your mobile app tracking, Display & Video 360 has partnered with some of the most popular third-party tracking tools. You can see reports on your conversions in your third-party services the way you already do, and you can also see them in Display & Video 360. If you also use Campaign Manager, there are additional instructions here.

Third-party providers can learn more about integrating with Google Marketing Platform.

To set up third-party in-app conversion tracking, you need to:

  1. Enable third-party in-app conversion tracking in Display & Video 360.

  2. Create Floodlight activities that represent app installs or other in-app events you're tracking in the third-party SDK. (For example, create an "App install" activity for the app install event and create a separate "Log in" activity for the in-app login event.)

  3. Collect the information you need to share with the third-party service.

  4. Follow the third-party service's procedure for adding Floodlight activity variables to link with Display & Video 360.

  5. (Optional) Tie third-party click trackers to app install events.

1. Enable third-party mobile in-app conversion tracking

Third-party mobile in-app conversion tracking needs to be enabled at the advertiser level. To set it up:

  1. Go to Resources > Floodlight for a campaign.

  2. Under the Basic Details tab, navigate to the Integrations > Third-party app attribution section and enable in-app attribution tracking.

  3. Click the Image of the pencil icon, used for editing the creative details. on the right to view and add tokens.

  4. Click New token to generate a token, then enter a name. You can use the name of the third-party service. Only one token is needed, unless integrating with multiple third-party tracking services.  Token names can't contain double quotes, < >, and must be between 1 and 30 characters. When you are finished adding tokens, click Done

  5. Click Save. Display & Video 360 generates values for the new tokens.

2. Create Floodlight activities

Only web iframe or image tags work for mobile app conversion tracking with third-party tools. The global site tag is not intended to work for this purpose.

For each event tracker you've created with the third-party service, create a corresponding web (even though it is for mobile tracking) Floodlight activity .  Learn more about creating Floodlight activities

3. Collect information

To link third-party tracking with Floodlight activities, you need four pieces of information:

  • Third-party token value: This is the value you generated in Part 1 above. Use the token to link the advertiser's Floodlight configuration to the third-party service.

    You get this information in Part 1 above, when you enable third-party in-app conversion tracking or add new tokens. Go back to the Basic Details for an advertiser to view the tokens.

  • Values from the Floodlight tag: To link a Floodlight activity to a tracker in a third-party service, you need three values from the Floodlight activity code. Once you've saved the Floodlight activity, you can click the Code tab inside the Floodlight activity in the Resources > Floodlight section of an advertiser, or select multiple Floodlight activities to export the code for each into a spreadsheet. Copy the values for the following variables:

    • src=

    • type=

    • cat=

4. Link third-party event tracking with Display & Video 360

Each third-party service has its own procedure for linking with Display & Video 360 Floodlight activities. Refer to the third party's documentation for the steps you need to take. During that process, you will enter the values you collected in Part 3 above.

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