Guidelines for in-banner video

In-banner video ads are HTML5 creatives that contain an embedded video player inside a display banner ad. HTML5 creatives are banner creatives, which can be targeted via the banner in pretargeting. You can serve in-banner video creatives by assigning them to display line items. Note that publishers can decide whether to allow them on their inventory. In-banner video creatives will only serve on inventory that allows in-banner video ads.
You can identify impressions that do not allow in-banner video ads by checking if the excluded_attribute field in the bid request includes VideoType: In-Banner Video (Publisher Blockable).

Types of in-banner video

The following in-banner video types are available:

  • Click to play: Creative initially displays as a static image, then the video plays once a user clicks on the creative.
  • Autoplay with no sound: Video automatically plays without sound until a user clicks on the creative.
  • Hover to play: Video plays after a user hovers over the creative.

Content requirements

To run on Display & Video 360, all creatives must follow the creative content and policy guidelines.

Common display ad sizes

Below are the most common display ad sizes, but different sites, apps, and regions support other sizes. To check the dimensions of all available inventory that matches your targeting, create an Inventory Availability report.

  • Square and rectangle: 250 × 250, 300 × 250, 320 × 320, 336 × 280
  • Skyscraper: 120 × 600, 160 × 600, 300 × 600, 300 × 1050
  • Leaderboard: 468 × 60, 728 × 90, 800 × 250, 970 × 90, 970 × 250
  • Mobile: 300 × 50, 300 × 100, 320 × 50, 320 × 100, 320 × 480, 360 × 592, 360 × 640, 375 × 667

Asset requirements

To run on Display & Video 360, all creatives must follow the creative content and policy guidelines.

HTML5 in-banner video creatives can be uploaded to Display & Video 360 if they meet HTML5 display requirements and the following requirements.

  • Creatives must include a clickable replay button.
  • Creatives must play inline by including the playsinline parameter. Creatives may not expand past ad unit boundaries unless initiated by the user.
  • Total video play time must be 4 minutes or less.
  • Maximum creative dimensions supported: 4096 × 4096 pixels.

Requirements for each type

Impressions served through Google Ad Manager must meet the following requirements:

Click to play

Technical requirements (these also apply to 'Autoplay with no sound' and 'Hover to play'):

  • Download size: 40 KB initial load, 2.2 MB total load with video
  • Creative dimensions: 300 × 250 and 336 × 280
  • Aspect ratio: 4:3 aspect ratio recommended; other aspects will be accepted but may be letter boxed.
  • Border: 1 pixel contrasting border recommended.
  • Frame rate: Minimum 14 frames per second (FPS), 30 FPS recommended.
  • Audio: Must be encoded at a volume less than or equal to -12 dB.
  • Animation: 30 seconds maximum. Opening image can't be animated.

Interaction requirements:

  • Audio and video must play only when someone clicks play.
  • "Start" and "stop" or "mute" buttons are required.
Hover to play

Interaction requirements:

  • For hover-over initiated ads, we require 2 seconds of hovering before audio is initiated.
  • When the user is no longer hovering, the audio must stop.
  • The video can start at any time as long as the animation is less than 30 seconds and the audio requirements above are met.

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