Upload creatives in bulk

If you need to add more than a couple of creatives at once, you can save time by uploading creatives in bulk. The process is slightly different depending on where your creatives are hosted:

Upload display creatives from third-party ad servers

If you use any of Display & Video 360’s supported third-party ad servers, follow the instructions below to upload a batch of display creatives. If you use Atlas, this can be done by importing your “Ad Assignment Manager” spreadsheet.

If bulk upload isn't available in your account, ask your account manager to turn this feature on.

Bulk upload isn't supported for third-party VAST tags. Instead, add VAST tags one at a time.

Upload a batch of third-party creatives

  1. Open an advertiser, then click Creatives in the left menu.

  2. On that page that opens, click Bulk upload > Atlas spreadsheet (to upload creatives from Atlas) or click Bulk upload > Third-party tag spreadsheet (to upload creatives from any other third-party ad server). 

  3. In the window that opens, click the Download button to download a template spreadsheet for bulk uploading your creatives. If you already have a spreadsheet with your creatives’ information, proceed to step 4.

    Once you've downloaded the template, add your creatives’ information to the spreadsheet, then save the spreadsheet.

    Make sure each creative has a landing page URL specified in the spreadsheet.
  4. In the "Upload spreadsheet" window, click Upload next to the “File Upload” field to upload the spreadsheet that contains your creatives' information. 

    Spreadsheet uploads may time out if they contain more than 100 creative rows. If you have more than 100 creatives, create a separate spreadsheet for each batch of 100, then import each spreadsheet separately.

  5. If you're uploading creatives from Atlas, select Track Clicks in BrightRoll Exchange for Display from Yahoo! to track clicks on your creatives when they're served to BrightRoll Exchange for Display inventory.

  6. If all of the creatives in your spreadsheet are expandable creatives, select Expandable to mark all of the uploaded creatives appropriately.

    Your creatives must be either all expandable or all standard (non-expandable) in each spreadsheet you upload.

    To import creatives with different formats, please separate your expandable and standard creatives into two separate spreadsheets, and then import each spreadsheet separately.
  7. Click Upload to upload and validate the creatives in your bulk file.

    If your file contained valid rows, click Save and close to add the new creatives to Display & Video 360. Click tracking macros will be added automatically to the creatives depending on which ad server hosts them. See Supported third-party ad servers for more information.

About the fields in the third-party tag spreadsheet template
Required fields Optional fields
Creative name Campaign Manager tracking ad
Dimensions Integration code
Third-party tag Notes
Landing page URL  
Expanding direction  
Expands on hover  
Requires HTML5  
Requires MRAID  

Required fields

  • Creative name - The name of the new creative in Display & Video 360.
  • Dimensions - The width and height of the creative (for example: “300x250”).
  • Third-party tag - The third-party ad tag code.
  • Landing page URL - The web page to direct people to when they click your ad.
  • Expanding direction - The direction your creative will expand, if it's an expandable creative (for example: “Right”. If your creative does not expand, enter “None”. The correct expanding direction must be selected before expanding creatives can serve on compatible inventory. If your creative expands on mouse rollover instead of on click, enter “Yes” in the Expands on hover column. Enter one of the following direction values:
    • None
    • Up
    • Down
    • Left
    • Right
    • Up and left
    • Up and right
    • Down and left
    • Down and right
    • Up or down
    • Left or right
    • Any diagonal
  • Expands on hover - For expanding creatives that expand on mouse hover, enter “Yes”, otherwise, enter “No”.
  • Requires HTML5 - Enter “Yes” if your creative requires HTML5 to render properly.
  • Requires MRAID - Enter “Yes” if your creative relies on mobile gestures for interactivity, such as swiping or tapping.

Optional fields

  • Campaign Manager tracking ad - If your ad server configuration is “Campaign Manager and third-party ad servers”, and you want to associate a Campaign Manager tracking ad with this Display & Video 360 creative, enter the Campaign Manager placement ID for the tracking ad. 
  • Integration code - A code for use with an external reporting system.
  • Notes - Notes about the creative for your own use.

Upload display, video, and audio creatives

The "Display, video, and audio creatives" bulk upload option allows you to upload many HTML5, image, video, and audio creatives at once. Use this option to upload creatives and host them using Display & Video 360.

To upload many display, video, and/or audio creatives at once, you need to upload your creative assets and provide the same creative properties that you enter when you create a single creative in Display & Video 360. There are two ways to do this:

  • Download and enter creative properties in the spreadsheet template, then upload.
  • Upload your assets, then enter the creative properties during bulk upload in Display & Video 360.

Create a bulk upload spreadsheet

The bulk upload spreadsheet template allows you to enter all of the creative details and asset names at once, then create all the creatives in Display & Video 360 with a single upload. To create your spreadsheet:

  1. Open your advertiser, then click Creatives in the left menu.
  2. Click Bulk upload > Display, video, and audio creatives.
  3. Click Download the spreadsheet template to download a blank spreadsheet that includes column headers for each creative field in Display & Video 360.
  4. Add a new row for each creative and enter that creative's details. For help figuring out what to enter, read the detailed descriptions of each field below.
  5. When your spreadsheet is complete, upload both the spreadsheet file and all of the required creative assets. For example, if you're uploading multiple HTML5 creatives, you'll need to upload each of the creative .zip files, just as you would when adding a single creative to Display & Video 360. Learn more about adding creatives to Display & Video 360

You can add your own columns to the spreadsheet to track other creative notes and details. Any extra columns will be ignored during upload, as long as all the columns are included and in the same order as in the template.

About the fields in the display, video, and audio spreadsheet template
Required fields Optional fields
Creative name Click lookback
Click-through URL Impression lookback
Dimensions Appended HTML tag
Main asset file name Backup image file name
  Integration code
  Notes

Required fields

  • Creative name - The name of the new creative in Display & Video 360.
  • Click-through URL - The landing page URL the user is sent to when clicking on the creative.
  • Dimensions - The width and height of the creative (for example: “300x250”). For responsive creatives that support multiple sizes, separate multiple sizes with a semicolon (for example: “300x250;728x90;160x600”).
  • Main asset file name - The name of the main creative file.
    • For display creatives, enter the full name of the zip or image file (for example, “creativename.zip”).
    • For video creatives, enter the full name of the primary video file (for example, “videoname.mp4”).
    • For audio creatives, enter the full name of the audio file (for example, “audioname.mp3”).

Optional fields

  • Click lookback - The number of days to look back for previous clicks when determining whether to record a conversion. If left blank, the default value of 90 days will be entered. If a lower number is entered in Campaign Manager, the Campaign Manager value will be used instead.
  • Impression lookback - The number of days to look back for previous impressions when determining whether to record a conversion. If left blank, the default value of 90 days will be entered. If a lower number is entered in Campaign Manager, the Campaign Manager value will be used instead.
  • Appended HTML tag - An HTML tag for third-party or Campaign Manager impression tracking.
  • Backup image file name - For HTML5 display creatives only, enter the file name of the backup image. When you're bulk uploading responsive creatives, you can only set one backup image. To set multiple backup images, edit each responsive creative individually after the bulk upload is complete.
  • Integration code - A code for use with an external reporting system.
  • Notes - Notes about the creative for your own use.

Upload your creative assets and enter creative properties without a spreadsheet

If you prefer not to create a spreadsheet, you can upload your creative assets, then fill in the required creative properties during bulk upload.

  1. Open your advertiser and click Creatives in the left menu. 
  2. Click Bulk upload > Display, video, and audio creatives.
  3. Upload your creative assets by dragging and dropping them into Display & Video 360, or click Choose files to select them.
  4. Display & Video 360 will display the list of creative assets you uploaded. Click on the empty fields in the list to add each creative property.

Review and edit your bulk upload

After you've uploaded a spreadsheet, your creative assets, or both, Display & Video 360 displays an editable list of creatives to bulk upload. Review the list and upload any missing creative assets or required creative properties. 

Fill in creative properties with a bulk upload spreadsheet
If you uploaded your creative assets first, you can click Upload spreadsheet to fill in all of the creative details using a completed bulk upload spreadsheet. If you entered any creative properties in the bulk upload list, they'll be replaced with the data from the spreadsheet.
Add or remove creative rows

To add a new creative to bulk upload, click Add row. To remove a creative, select that creative's row and click Delete.

When your bulk upload list is complete, click Save. Display & Video 360 will check each of the creative fields and uploaded assets for missing or incorrect information. You must correct any errors before you can start the bulk upload. If there are no errors, the bulk upload starts. Each creative takes a few seconds to upload.

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