Audience targeting
Use first- and third-party audience lists, select affinity and in-market audiences, and Google demographic targeting to reach users within your desired audience (U.S. with limited global availability). For CTV insertion orders and CTV line items, third-party audience suggestions are provided based on your demographics targeting selections to further expand your audience reach.
Use the audience eligibility filter in Display & Video 360 to stay up to date on available audiences.
- First-party audiences
- Customer Match is available globally and can be used to upload first-party IFA lists directly to Display & Video 360. Learn more
- First-party audience lists are available in the U.S.
- Third-party audiences
- Third-party audience lists are available globally.
Third-party audiences require IFA, IDFA, or AAID to serve on CTV inventory.
- Third-party audience lists are available globally.
- Google audiences
- Select Affinity, In-Market, custom list audiences, and demographic targeting are available in the U.S. with limited global availability. Learn more
Audience expansion for Connected TV line items
Audience expansion helps you widen your reach by finding people who share similar context as your selected audience list (global availability). For line items with audience expansion you may see an increase in impressions. Learn more
Category and genre targeting
- Category: Uses app or site level signals determined by context within the site or context of the app overall to serve ads to relevant audiences.
- Genre: Uses content level signal of the video being consumed within the site or app to serve ads where you find most relevance.
Demographics targeting
You can target ads based on demographics such as gender, age, parental status, and household income using Display & Video 360's demographics targeting (US with limited global availability).
Demographic coverage on Connected TV devices will vary by publisher & exchange. Using the Inventory Availability Report is recommended.
Geography targeting
Granular geography targeting is available for most Connected TV inventory through DMA or country options. Learn more
Language targeting
English language targeting is available for most Connected TV inventory. Other languages are currently not supported or have limited availability globally. Learn more
Operating system targeting
Operating system targeting is available within Device targeting to tailor your ads to specifically reach top operating systems. Operating system targeting is available for Connected TV insertion orders and Connected TV line items. Learn more