Guidelines for rich media creatives

You can serve rich media creatives by assigning them to display line items. Rich media creatives also need to meet the following requirements to serve on various exchanges. Please adhere to all other guidelines issued by the IAB.

Content requirements

To run on Display & Video 360, all creatives must follow the creative content and policy guidelines.

Asset requirements

Clickthroughs
  • Ads must include Studio's Enabler and use exit events, not click tags.
  • When someone clicks the ad, the landing page must open in a new tab or new window.
Animation Ads can animate for no longer than 30 seconds.
Autoplay
  • Ads that autoplay audio are prohibited.
  • Ads can autoplay video, as long as the audio is muted.
Pop ups Ads that spawn popups or surveys are prohibited.
Download size Display & Video 360 limits the total file size of all creative files downloaded by a person's browser when an ad serves to a maximum of 5 MB. Keep in mind that publisher specifications may require a smaller download size.
Cookies A maximum of 25 cookies can be set per ad.
HTTP calls An HTTP call is any external file or resource loaded by your ad (for example, an impression tracker from a third-party). A maximum of 100 HTTP calls are allowed per ad.

Supported file types

HTML5 creatives must be compressed in a ZIP file. You can include the following file types inside an HTML5 ZIP file:

HTML, style, and script files .html, .htm, .css, .js
Images .jpg, .jpeg, .gif, .png, .svg
Fonts .dfont, .eot, .otf, .tte, .ttf, .woff, .woff2

Supported rich media formats

The following rich media formats can be uploaded to Display & Video 360. To create expandable, interstitial, or other formats, use Studio.

Banner Creatives with a fixed size and position on a web page or in a mobile app
In-banner video creatives Banners with embedded video players. Videos can be included in all rich media formats, except data-driven creatives.
Fullscreen expandable A creative that can expand to fill a mobile device screen. For example, 3D Swirl creatives.
Data-driven creatives Data-driven creatives can personalize their look & feel for different customer segments.
Parallax creatives Parallax is an animation effect you can use in rich media creatives to create the illusion of depth with layers of images. As the viewer scrolls the page up or down on a mobile device, the foreground and background images move at different speeds.
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