Reporting updates
New audio content type targeting options
Q3 2026
Display & Video 360 has expanded audio content type targeting options to align with Interactive Advertising Bureau (IAB) standards. New options include Catch-up radio, Web radio, Video game, and Text-to-speech. Online radio is now Live FM/AM broadcast and Streaming music is now Music streaming service.
Note: Inventory previously classified as "Unknown content type" may now fall under these new categories. Advertisers should review and update audio line item targeting to maintain reach, as line items not explicitly targeting "Un…
Läs mer Display & Video 360 announcements
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Coming soon: Display & Video 360 updates in Q3 2026
Last updated: August 21, 2026
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Save YouTube Instant Reserve deals in an unquoted state
Expected in August 2026
You will soon be able to save YouTube Instant Reserve line items in an unquoted state, allowing you to save your progress while building a deal without the need to immediately secure a quote or commit to a contract. This update provides greater operational flexibility for managing draft workflows.Läs mer -
AI content labeling for creatives and assets
Advertisers will soon be able to disclose if their creative assets were generated or edited using AI, helping meet transparency requirements in regions like the European Union, India, and New York. These disclosures will appear as a visible "AI" label on ads in applicable regions and within the "About This Ad" panel globally.Läs mer -
Adelaide AU in Custom Bidding
Expected mid July
Advertisers will soon be able to optimize for attention by using Adelaide’s AU as a signal within Custom Bidding. You'll be able to easily activate an off-the-shelf "Adelaide AU" algorithm or use AU as a multiplier in your own custom bidding rules to enhance inventory quality and campaign performance.Läs mer -
Uppdatering av policyn för hasardspel och spel: Globalt (augusti 2026)
Google tillhandahåller översatta versioner av vårt hjälpcenter. De är dock inte avsedda att ändra innehållet i våra policyer. Engelska är vårt officiella språk och den engelska versionen används som utgångspunkt för att tillämpa våra policyer. Om du vill läsa den här artikeln på ett annat språk kan du använda rullgardinsmenyn längst ned på sidan. Den 26 augusti 2026 uppdaterar Google sina certifieringsansökningar och standarder för alla rättskipningsområden för hasardspel online, spel online som inte är kasinospel (där certifiering krävs) och sociala kasinospel. Från och med den 26 augusti mås…Läs mer -
Changes to YouTube audio ads in Display & Video 360
Google has established a partnership with SiriusXM, where SiriusXM Media is the exclusive Audio ads representative for YouTube in the United States. To run audio campaigns targeting users in the United States, advertisers will need to set up those campaigns directly through SiriusXM. For all campaigns targeting other countries, standard auction access remains available through your campaign location settings. Note: This exclusivity is specific to YouTube audio inventory. Third-party audio ads will continue to serve normally in the United States. Additionally, YouTube audio line items in Google…Läs mer -
Changes to target-based bid strategies in Demand Gen line items
Starting August 17, 2026, bidding within Demand Gen line items is being updated to improve consistency and predictability. Today, Demand Gen line items using target-based bid strategies (Target CPA, Target ROAS or Target CPC), may be overperforming versus the bidding targets, and see performance fluctuations when budgets are adjusted. After August 17, 2026, these line items will more consistently perform toward your bid target, including when you make budget adjustments, so you can increase spend with more predictable performance. If you have budget-limited Demand Gen line items using target-b…Läs mer -
Coming soon: Demand Gen write support in the Display & Video 360 API
Last updated: June 22, 2026
Estimated June 24, 2026 You will soon be able to programmatically create and manage Demand Gen line items, ad groups, and ads using the Display & Video 360 API. This enhancement allows for more efficient large-scale campaign management and brings the API into closer parity with the user interface.Läs mer -
Coming soon: YouTube Masthead with product feed in instant deals
YouTube Masthead with product feed in instant deals Estimated May 28, 2026 You’ll soon be able to showcase a product feed alongside their mobile YouTube Masthead ads when booking through instant deals. This update allows for a more interactive experience helping to drive engagement and direct product discovery from the high-impact Masthead placement.Läs mer -
Coming soon: Display & Video 360 updates in Q2 2026
Last updated: May 22, 2026
Policy updates Digital out-of-home alcohol allowances Estimated April 27, 2026 Alcohol advertising is now available on digital out-of-home (DOOH) formats. Promotion is limited to jurisdictions in which our alcohol policy allows ads for alcohol and ads must remain in full compliance with that policy. Digital out-of-home gambling allowances Estimated April 27, 2026 Online gambling promotion in Brazil has expanded to digital out-of-home (DOOH) formats. Eligible advertisers must hold the necessary certifications and maintain strict compliance with both local regulations and gambling advertising po…Läs mer -
Coming soon: YouTube creator partnerships and Expansion of lookalike segments in April 2026
April 20, 2026
YouTube creator partnerships: Creator-initiated brand partner access Launching later this month, Display & Video 360 will support creator-initiated brand partner access, allowing advertisers to manage video linking requests sent directly by YouTube creators. Creators will be able to add you as a brand partner in YouTube Studio to grant brand partner access of their sponsored video to your Display & Video 360 account. This enables advertisers to easily discover, review, and use these creator videos to run Creator partnerships boost. Expansion of lookalike segments to YouTube & partners Lookalik…Läs mer -
Coming soon: Unique reach and inventory availability updates in April 2026
April 10, 2026
New dimensions in Unique Reach Overlap reports Estimated April 2026 Unique Reach Overlap reports will include new campaign-level (Display & Video 360) and placement-level (Campaign Manager 360) dimensions. This enhancement will offer greater precision in identifying audience overlap and redundant reach. By providing these more granular insights, the update will facilitate more effective tactical optimizations. This includes refining frequency caps and reallocating budgets. Ultimately, this improves overall media efficiency. Instant access to Inventory Availability reports Estimated April 2026 …Läs mer -
Coming soon: Display & Video 360 updates in Q1 2026
February 20, 2026
Display & Video 360 updates Insertion Order targeting & inventory source settings Estimated February 23, 2026 You will not be able to apply targeting settings and inventory source settings as it will be removed from the Campaign and Insertion Order (IO) levels and consolidated to partner and line item level only. Support for applying these settings will also be removed from the Display & Video 360 API and SDF at these levels. If you rely on these APIs for your workflows, please refer to this blog post for details on the changes that you would need to make to ensure continuity. Note that no set…Läs mer -
Coming soon: Reporting and bidding updates in Q4 2025
Display & Video 360 updates Expand audience list types Estimated by end of year The 'Audience List Type' dimension in audience performance reporting will be expanded to provide greater detail, improved accuracy, and future compatibility for new audience types such as Lookalikes and Commerce audiences. Currently limited to three values (First party, Third party, Bid manager), the dimension will include ten distinct values: First party Agency Commerce Third party Demographics Affinity In-market Custom Lookalike Unknown This allows for more refined analysis of your audience segments and more info…Läs mer -
Updates to Google Marketing Platform capabilities
August 26, 2025
Be sure to review the upcoming changes and implement any recommendations to ensure a smooth transition and prevent any disruptions. Starting in September 2025, several changes to Display & Video 360 Google Marketing Platform (GMP) capabilities will begin to take effect. These changes will affect reporting metrics, several features will be deprecated, and will modify existing workflows. On this page AUG 2025 Deprecation of Programmatic Guaranteed Bids Requests passed due to Frequency Metric AUG 2025 Improvements to Added Reach Metrics SEP 2025 Deprecation of low-use Dimensions and Metrics SEP 2…Läs mer -
Kommande uppdatering av programpolicyerna för plattformar för politiska annonser i Europeiska unionen (EU) i september
Google tillhandahåller översatta versioner av vårt hjälpcenter. De är dock inte avsedda att ändra innehållet i våra policyer. Engelska är vårt officiella språk och den engelska versionen används som utgångspunkt för att tillämpa våra policyer. Om du vill läsa den här artikeln på ett annat språk kan du använda rullgardinsmenyn längst ned på sidan. I september 2025 uppdaterar Google programpolicyerna för plattformar så att de omfattar följande regionala begränsning för Europeiska unionen (EU). Googles plattformsprodukter får inte användas i samband med politiska annonser i EU. Följande begränsas…Läs mer -
Coming soon: Reporting and trafficking updates in Q3 2025
Display & Video 360 updates Nielsen-related auto-tagging dimensions and metrics deprecation Third-party prebid provider Adloox name update Reporting column name change for some YouTube dimensions ID space updates Week dimension updates for YouTube reports YouTube Audience Attribute dimensions and metrics deprecation Cross Campaign Optimization deprecation Nielsen-related auto-tagging dimensions and metrics deprecation Estimated July 2025 As part of an initiative to clean up the reporting metrics and dimensions in Display & Video 360, we’ll be removing the Nielsen-related dimensions and metrics…Läs mer -
Google Display Network integration with Demand Gen
Starting in March 2025, we're bringing inventory source controls to all available ad surfaces in Demand Gen. With inventory source controls, you’ll be able to choose where your ads appear across YouTube, Discover, Gmail, and the Google Display Network. Demand Gen already has access to the video-eligible subset of the Google Display Network via Google Video Partners. In April 2025, we are expanding Demand Gen to include image inventory across the Google Display Network to help you stay top-of-mind with more customers wherever they are browsing content — reaching over 90% of the global internet …Läs mer -
YouTube video action line items are being upgraded to Demand Gen
Important: Starting February 28, 2026, all video action line items will be paused and archived. Learn how to switch to Demand Gen line items. Demand Gen is replacing YouTube & partners video action line items*. With Demand Gen, advertisers are able to seek inspiration, conduct research and make online purchase decisions on the most browsed surfaces across YouTube and Google. Key dates: April 2025: The option to create new video action campaigns was removed from Display & Video 360. February 28, 2026: All video action line items will be paused and archived, including any that are still active. …Läs mer -
Performance upgrades for Display & Video 360 CTV ad solutions
People are spending more time than ever watching connected TV (CTV), and advertisers seek tools to help them reach consumers in these impactful moments. To better meet the needs of advertisers, publishers, and viewers, we’re strengthening Display & Video’s CTV ad buying and measurement capabilities. These updates will help advertisers better reach their intended CTV audience and measure outcomes at the household level by incorporating IP addresses, among other signals, in ways aligned with our privacy principles. Because CTV is typically watched in groups, these updates will also enable advert…Läs mer -
Coming soon: March 3, 2025 edition
See what's coming to Display & Video 360 over the next few weeks
Netflix creative pre-registration status in Display & Video 360 Display & Video 360 is partnering with Netflix to provide creative pre-registration and exchange status directly in our platform. Users have the ability to pre-approve creatives ahead of their launch date and will soon be able to review Netflix’s creative exchange status directly in Display & Video 360. Tubi exchange inventory in Display & Video 360 Users now have access to Tubi’s exchange inventory in Display & Video 360. Exchange-level enablement at the partner level of Display & Video 360 will be required for advertisers to acc…Läs mer -
Coming soon: Updates to Display & Video 360 brand suitability experience
See what's coming to Display & Video 360
Key dates Content Categories Starting June 2025, the content category settings (Expanded, Standard, and Limited) will no longer be modifiable at the line item level for YouTube & Partner Line Items, New line items will inherit the content category configured at the advertiser level. Existing line items will continue to use their current content category setting, regardless of if this setting is the same or different than the advertiser-level setting). For an existing line item, if it has not already inherited the advertiser-level setting, you can duplicate the line item or create a new one. Be…Läs mer -
Coming soon: February 3, 2025 edition
See what's coming to Display & Video 360 over the next few weeks
YouTube Pause Ads in Instant deals YouTube Pause Ads will soon be available to all YouTube Instant deals customers. Display & Video 360 advertisers will soon be able to connect with Connected TV audiences in a unique and non-disruptive way with YouTube's new Pause Ads. These premium display ads appear when users pause video playback, ensuring high visibility and keeping your message top of mind. Content theme exclusions for YouTube & Google Video Partners Content theme exclusions help to prevent your ads from showing on videos, websites, or apps related to specific themes that may not suit you…Läs mer -
Coming soon: Reporting updates in Q1 2025
Campaign Manager 360 and Display & Video 360 Changes to reach report confidence default confidence settings Estimated February 4, 2025 We’re changing the default value in reach confidence filters. The default setting will be switched to All in Display & Video 360 and Campaign Manager 360, and in API reports. Customers will be able to choose to use High Quality Only if they would like to revert to using the previous filtering criteria. Reminder: Ads Creative Studio planned to sunset in Q1 2025 Estimated March 25, 2025 Ads Creative Studio (ACS) will be deprecated Display & Video 360 Lifetime fre…Läs mer -
Coming soon: December 2, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Updates to YouTube target frequency line items We will soon be allowing the option for advertisers to optimize their YouTube target frequency line items to achieve a monthly frequency target between 4 and 8. Build cumulative frequency over the course of a month period to maximize your user-level brand awareness while minimizing overdelivery and wastage.Läs mer -
What's new: November 2024
Learn about new features and updates to Display & Video 360 from October and November 2024
Campaign and workflow updates Demand Gen line items available to all customers All Display & Video 360 customers can now create Demand Gen line items. Customers can use video and image ads to reach up to 3 billion monthly users across YouTube, Discover, Gmail, and video partner inventory, optimizing line items to drive clicks or conversions with Floodlight optimization. Demand Gen line items can be managed via SDF by updating your version to v8. Learn more about Demand Gen line items Self-service enablement of YouTube & partners on-by-default third-party measurement You can select third-party …Läs mer -
Coming soon: November 11, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Assigned advertisers listed in Floodlight Configuration ID picker Users will be able to see the associated advertisers for given Floodlight configuration IDs in the Floodlight configuration filter picker. By adding the advertisers associated with each Floodlight configuration ID to the filter picker, users will be able to easily identify the correct Floodlight Configuration ID to select when setting up a Floodlight related report. In-line YouTube ads previews When creating a YouTube ad, advertisers will soon be able to preview their video creatives in different formats across various surfaces …Läs mer -
Coming soon: October 28, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Demand Gen line items available to all customers Following our announcement in September 2024, all Display & Video 360 customers can now create Demand Gen line items. Customers can use video and image ads to reach up to 3 billion monthly users across YouTube, Discover, Gmail, and video partner inventory, optimizing line items to drive clicks or conversions with Floodlight optimization. Demand Gen line items can be managed via SDF by updating your version to v8. Learn more about Demand Gen line items Self-service enablement of YouTube & partners on-by-default third-party measurement You will so…Läs mer -
Coming soon: Reporting updates in November 2024
Campaign Manager 360 and Display & Video 360 Reach report updates Estimated November 18, 2024 Infrastructure changes will enable reports to load faster with less latency. As a result, there may be some variance in reported reach values in new reports compared to stored reports for the same time period. Customers will be able to choose whether they want to filter out reach report results with a low statistical confidence. Previously, results were filtered automatically. The new default behavior will be to report on reach results regardless of the statistical confidence. Changes to Display & Vid…Läs mer -
What's new: September 2024
Learn about new features and updates to Display & Video 360 from August and September 2024
Campaign and workflow updates Insertion order objectives A new insertion order objective selection determines what default KPIs, line item types, and bid strategies are available within an insertion order. This workflow streamlines insertion order and line item creation, ensuring that all components are aligned to achieve the same goal. This enables Display & Video 360 to make AI-powered optimizations and recommendations aligned with your ultimate KPI. Existing insertion orders have an “insertion order without objective” set. Once an insertion order has been created, users have the option to c…Läs mer -
Coming soon: October 7, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
“Is YouTube TV” reporting dimension A new dimension will be added to reporting making it easy to identify and differentiate YouTube TV traffic on MRC-accredited metrics. Content Duration and Delivery type multipliers in Custom Bidding Two new multipliers will be available for users in Custom Bidding using rules. These connected TV-based multipliers allow users to add additional value to the Content Duration that the ads are shown with, from less than 1 minute to over 60 minutes. Additionally they will be able to apply additional value to the Delivery type, whether the ad is shown with Livestre…Läs mer -
Coming soon: September 23, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Display & Video 360 will stop bidding on multiple waterfall calls to Google Ad Manager and the AdMob Network for mobile app inventory Starting October 23, 2024, Display & Video 360 will stop bidding on multiple waterfall calls to Google Ad Manager and the AdMob Network on all mediation platforms for mobile app inventory. To maximize advertiser ROI and bid more efficiently, Display & Video 360 aims to buy mobile app ad inventory primarily via real-time bidding. YouTube & partners efficient reach line items in planning Display & Video 360 will soon support planning YouTube & partners efficient r…Läs mer -
Coming soon: September 9, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Bid guidance in video view & efficient reach YouTube & partners line items YouTube & partners video view and efficient reach line items will begin surfacing bid suggestions under the bid input field. Bid suggestions are based on the line item’s settings (budget, flight dates, targeting and ad format) and the estimated auction dynamics, and are only supported pre-flight. Optimized targeting will be removed from some bid strategies Effective September 30, 2024, optimized targeting will no longer be a targetable option for "Viewable impressions", "Viewable for at least 10 seconds", and "Completed…Läs mer -
Demand Gen is coming to Display & Video 360
Starting in October 2024, you’ll be able to seamlessly manage Demand Gen campaigns alongside other line items directly within Display & Video 360. Demand Gen offers a range of features to help you achieve even greater success with your campaigns: Expanded reach: Engage with up to 3 billion monthly users1 by expanding your reach from YouTube to Discover and Gmail. Multi-format creative storytelling: Run video and image ads in one single line item. More relevant, specific audiences: With lookalike segments, you can reach more audiences who are similar to those who already love your brand. Advert…Läs mer -
Coming soon: Trafficking updates in September 2024
Display & Video 360 and Campaign Manager 360 Enhanced attribution will be enabled for all advertisers September 30, 2024 Enhanced attribution will be automatically enabled for most advertisers from September 30, 2024, whether Floodlight configurations are managed in Campaign Manager 360 (Hybrid) or Display & Video 360 (Third-Party Ad Servers). New advertisers will have enhanced attribution enabled by default. Enhanced attribution appends a DCLID identifier to non-YouTube click events, which increases accuracy and conversion volume of click based conversion attribution. Advertisers can opt out …Läs mer -
Coming soon: Reporting updates in September 2024
Display & Video 360 EMX Digital renamed Cadent Aperture MX Estimated September 2024 Sub-exchange EMX Digital will be renamed Cadent Aperture MX in reporting. Regulatory Operating Costs and Total Media Cost metrics will be incompatible with YouTube report metrics and dimensions Estimated October 2024 DST/ROC (Regulatory Operating Costs) and Total Media Cost metrics will be incompatible with reports configured with YouTube specific metrics or dimensions. The following metrics will be incompatible for each currency version (Partner Currency, Advertiser Currency, or USD): Regulatory Operating Cost…Läs mer -
Coming soon: August 19, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Sunset of Oracle audiences On September 30, 2024, third-party audiences licensed from Oracle will sunset. Once sunset, these audiences will be removed from any resource targeting and combined audiences. This update will automatically pause any line items that target only sunset audiences or negatively target any sunset audiences. You can identify these sunsetting audiences in Display & Video 360 as third-party audiences from providers “Bluekai”, “AddThis”, and “Datalogix”. These audiences can’t be easily identified using the Display & Video 360 API. Advertisers will also lose the ability to sh…Läs mer -
What's new: July 2024
Learn about new features and updates to Display & Video 360 from July 2024
Campaign and workflow updates Report files download list coming to Instant reporting Display & Video 360 and Campaign Manager 360 have a new page in instant reporting that allows customers to view the status of downloaded reports and access them once they're ready. Additional third-party measurement on-by-default support for YouTube & partners line items The measurement vendor Audience Project now supports on-by-default enablement for third-party reach measurement. Request enablement by contacting support directly through chat or email. 30- and 60-second non-skippable ads on YouTube Select You…Läs mer -
Resultat från vårt experiment med displayannonser och Privacy Sandbox-API:er
22 juli 2024
Googles annonsteam strävar efter att ge annonsörer effektiva och integritetsfokuserade verktyg. Vi har utfört noggranna tester av Privacy Sandbox-API:er i kombination med andra signaler för att ta reda på hur API:erna kan bidra till annonsresultatet utan tredjepartscookies. Mellan januari och mars 2024 genomförde vi ett experiment på en del av trafiken för displayannonser i Google Ads och Display & Video 360. Vi utvärderade effektiviteten hos mätnings- och målgruppsstrategier med en kombination av Privacy Sandbox-API:er och andra integritetsskyddande signaler jämfört med tredjepartscookies. Re…Läs mer -
Coming soon: July 1, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Report files download list coming to Instant reporting Display & Video 360 and Campaign Manager 360 are launching a new page in instant reporting that will allow customers to view the status of downloaded reports and access them once they're ready. User ID redaction in Data Transfer files for Florida, Texas, Oregon, and Montana Later this year, Google will begin redacting user IDs in Display & Video 360 and Campaign Manager 360 Data Transfer files for users who are located in the following US states: Florida, Texas, Oregon, and Montana. This redaction is driven by new privacy legislation that …Läs mer -
Coming soon: Reporting updates in July 2024
Campaign Manager 360 and Display & Video 360 User ID redaction in Data Transfer files for Florida, Texas, Oregon, and Montana Estimated July 2024 for Florida, Texas, and Oregon. Estimated October 2024 for Montana. Later this year, Google will begin redacting user IDs in Display & Video 360 and Campaign Manager 360 Data Transfer files for users who are located in the following US states: Florida, Texas, Oregon, and Montana. This redaction is driven by new privacy legislation that is due to take effect. This is a similar policy to prior redactions due to legislation enacted in California for CCP…Läs mer -
Coming soon: Trafficking updates in July 2024
Display & Video 360 Deprecating YouTube Other Content Types exclusion controls for YouTube & partners line Items Estimated September 2024 Display & Video 360 will be simplifying YouTube's brand suitability controls. Embedded YouTube videos and Live streaming videos exclusion controls in Other content types targeting will be removed from YouTube & partner line items and moved to the advertiser level. This change will make it easier for you to manage your brand suitability settings and ensure that your ads are only shown on content that is appropriate for your brand. Deprecating Digital Content …Läs mer -
Coming soon: June 10, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
Insertion order objectives A new insertion order objective selection will determine what default KPIs, line item types, and bid strategies are available within an insertion order. This workflow will streamline insertion order and line item creation, ensuring that all components are aligned to achieve the same goal. This enables Display & Video 360 to make AI-powered optimizations and recommendations aligned with your ultimate KPI. Existing insertion orders will be assigned objectives based on the existing bidding strategy and the line item types they contain. Once an insertion order has been c…Läs mer -
What's new: May 2024
Learn about new features and updates to Display & Video 360 from May 2024
Campaign and workflow updates YouTube Instant Reserve deals available through instant deals An additional entry point for YouTube Instant Reserve deals has been added to Instant deals. Customers with access to Instant Reserve deals can initiate a deal by navigating to Inventory > My Inventory or the Negotiations tab and creating an Instant deal.Läs mer -
Coming soon: May 28, 2024 edition
See what's coming to Display & Video 360 over the next few weeks
30- and 60-second non-skippable ads on YouTube Select YouTube Select ads with 30- and 60-second non-skippable formats are now available for all customers targeting YouTube Select buys through Instant Reserve. This format allows for richer storytelling and makes it easier to use your existing video assets with YouTube’s most-streamed content. Booking through Instant Reserve also enables additional capabilities, such as targeting Custom Affinity, Detailed Demographics, life events, and in-market audiences. 30-second non-skippable ads will show on YouTube TV or connected TV devices. 60-second non…Läs mer -
Updates to support advertiser transparency and content moderation
We've made some changes to better support advertiser transparency and give people greater control of their ad experience. We upgraded and renamed Display & Video 360's Online Behavioral Advertising (OBA) compliance feature because of expanding regulatory requirements. These upgrades add support for advertiser transparency for all formats. Updates to OBA compliance On February 12, 2024, we made the following changes in Display & Video 360: The OBA compliance setting was renamed from OBA compliance to Ad badging, transparency, and reporting. When you create a new advertiser, Ad badging, transpar…Läs mer -
Uppdatering av policyn om rättsliga krav (augusti 2023)
Google tillhandahåller översatta versioner av vårt hjälpcenter. De är dock inte avsedda att ändra innehållet i våra policyer. Engelska är vårt officiella språk och den engelska versionen används som utgångspunkt för att tillämpa våra policyer. Om du vill läsa den här artikeln på ett annat språk kan du använda rullgardinsmenyn längst ned på sidan. Google Ads policy om rättsliga krav kommer att uppdateras 7 augusti 2023. Inga exempel kommer längre att anges på denna sida. Den här uppdateringen innebär inte någon förändring av annonsörernas ansvar att se till att deras annonser följer alla lokala…Läs mer -
Updates to Google audiences
As announced on November 1, 2022, similar audiences will be transitioned to more durable solutions. Starting May 1, 2023, there will be changes that will affect the way similar segments are used in Google Ads. Learn more about these Changes to audience targeting. In 2021, Google Ads announced plans to chart a course towards a more privacy-first web. To help advertisers adjust to an online ecosystem without third-party cookies, we have been developing solutions to deliver relevant ads at scale while protecting user privacy. Check this page for updates as we continue to make progress. Latest Upd…Läs mer -
Google Marketing Live 2023: Aktivera nya funktioner i Display & Video 360
23 maj 2023
När konsumenternas förväntningar på integritet stiger måste företag hitta lösningar för att nå nya kunder och hålla kontakten med befintliga kunder på mer effektiva och integritetsskyddande sätt. Display & Video 360 är en plattform där du kan göra det genom programmatiska annonsköp. På Google Marketing Live 2023 berättade vi om nya sätt att nå värdefulla kunder och förstå hur kampanjer för ansluten tv ger resultat. Nå nya konverterande målgrupper med optimerad inriktning i Display & Video 360. När tekniken för integritet förändras hjälper AI-baserade målgruppslösningar dig att även i framtiden…Läs mer -
Updates to DoubleVerify’s standard verification pre-bid rate card in April 2025
Starting April 2025, DoubleVerify will update its standard verification pre-bid rate card and marginally increase the CPM rates for some solutions. The updated pricing is part of DoubleVerify’s commitment to continually improving and enhancing their services. How will this affect my rates? The new pricing applies to all impressions from new and existing line items beginning in April 2025. Advertisers with negotiated custom rates or those not using DoubleVerify as a third-party vendor won’t experience this change. Where can I learn more about pricing? For questions about standard pricing or cus…Läs mer -
Coming soon: Brand Partner Access and Partial Structured Data File updates in May 2026
Last updated: May 18, 2026
Display & Video 360 updates Brand Partner Access: Creator Initiated linking Estimated May, 2026 Advertisers will soon be able to review video linking requests initiated by YouTube creators directly within the YouTube creator videos section of the Linked accounts tab in Display & Video 360. This update streamlines the process of leveraging creator content for your campaigns and enables the use of creator video metrics for remarketing to engaged audiences. Expected in early May. Partial Structured Data File (SDF) uploads Estimated May, 2026 Advertisers will soon be able to upload line item Struc…Läs mer -
Coming soon: Creator partnerships badge
A new yellow "YouTube creator video" badge will soon appear under YouTube assets selected during ad edit and creation to identify videos that creators have shared directly with your advertiser account. This visual indicator helps you easily distinguish creator partnership content from other assets when managing your YouTube & partner and Demand Gen line items, allowing you to easily select videos to run creator partnership boost.Läs mer -
Deprecation of legacy mCPV and single format efficient reach line items in Display & Video 360
Important: Starting October 26, 2026, all legacy maximum cost per view (mCPV) and single format efficient reach YouTube & partners line items will be paused and archived. Learn how to switch to Video View line items and multi-format efficient reach line items. Display & Video 360 is phasing out legacy maximum cost per view (mCPV) and single format efficient reach YouTube & partners line items. Shifting to modern responsive containers (video view line items and multi-format efficient reach line items) allows you to leverage Google AI to serve ads across in-stream, in-feed, and YouTube Shorts. O…Läs mer -
Coming soon: Save YouTube Instant Deals in an Unquoted state
Last updated: August 20, 2026
Estimated August 2026 Launching from the end of August, you will be able to save YouTube Programmatic Guaranteed and Non-Guaranteed Instant Deals in an "unquoted" state, allowing you to save line items in a draft state without requiring reserving inventory. This update provides greater flexibility for managing draft deals and allowing customers to make adjustments before final commitment.Läs mer -
Coming soon: Household reach reporting in Display & Video 360
Last updated: September 10, 2026
Display & Video 360 will soon support household-level reach metrics, allowing advertisers to measure the number of unique households reached by their campaigns. This TV-centric measurement provides an apples-to-apples bridge between digital and linear TV environments, featuring new metrics and overlap reports.Läs mer