Campaign Manager 360 and Display & Video 360
Changes to reach report confidence default confidence settings
Estimated February 4, 2025
We’re changing the default value in reach confidence filters. The default setting will be switched to All in Display & Video 360 and Campaign Manager 360, and in API reports. Customers will be able to choose to use High Quality Only if they would like to revert to using the previous filtering criteria.
Reminder: Ads Creative Studio planned to sunset in Q1 2025
Estimated March 25, 2025
Ads Creative Studio (ACS) will be deprecated
Display & Video 360
Lifetime frequency capping deprecation
Estimated February 28, 2025
Lifetime frequency caps will be deprecated in Display & Video 360, and the maximum duration will be 30 days across all inventory types. This change applies across all inventory types, including YouTube. Before February 28, 2025, affected advertisers should adjust frequency settings at the campaign, insertion order, and line item levels. After February 28, 2025, Display & Video 360 will reduce affected advertiser frequency caps.
YouTube Trueview inventory availability report will be deprecated
Estimated March 1, 2025.
For similar planning use cases, customers should use the planning and forecasting and view spend over time features in Display & Video 360.
Bid multiplier for fixed bidding strategies will be deprecated
Estimated May 2025
Customers should start using custom bidding to implement bid multipliers going forward.
YouTube Programmatic Guaranteed report, GRP report, and Gmail reports will be deprecated
Estimated May 2025
Some targeting and inventory source settings will be removed
We’re removing targeting and inventory source settings at the partner, campaign, and insertion order level in Display & Video 360, API, and SDF. These changes will simplify how targeting settings and inventory sources are applied across Display & Video 360 entities and unify the insertion order creation process across line item types.
Conversion setting alignment between custom bidding and line item settings
In order for a customer to use custom bidding optimization towards conversion events, they need to assign this conversion event within the line item settings.
Changes to Display & Video 360 IDs in platform reports
We’re updating the taxonomy used for ISP, Carrier, Device Make, Device Model IDs in Display & Video 360 and Campaign Manager 360 reports. These IDs will now match the IDs in the Display & Video 360 API.
Data-driven creatives, Audio Mixer, and Audio Mixer beta sunset
Estimated March 26, 2025
We are sunsetting data-driven creatives, Audio Mixer, and the Audio Mixer beta. These features will not be available after this date.
Manual tag wrapping will be deprecated
Estimated March 31, 2025
Support for manual tag wrapping of new tags is unavailable as of January 7, 2025. Manual tag wrapping creative tags will be deactivated on March 31, 2025.
Campaign Manager 360
Changes to Unique Reach overlap & N+ reach modeling infrastructure
We are changing our reach computation methodology for unique reach overlap and N+ reach reports. As a result, customers may observe some changes to reach numbers.
Changes to site dimension names in Unique Reach Overlap reports
We are updating the naming of the Other Site (DCM) and Other Site ID (DCM) dimensions that are available in Unique Reach Overlap.
|
Dimension name |
New name |
|
Other Site (DCM) |
Other Site (CM360) |
|
Other Site ID (DCM) |
Other Site ID (CM360) |
New footer in Campaign Manager 360 Floodlight report template
We are adding a footer to exported Floodlight reports clarifying that the Total Conversion metric does not include modeled conversions. This will help customers understand why there are conversion differences between the Floodlight report template and metrics with standard reports (which include modeled conversions).
Google Ads video campaign beacon support for 1x1 pixels backed by CM3 Standard Ad will be deprecated
1x1 pixels backed by CM3 Standard Ad (this is a tag in the form of https://ad.doubleclick.net/ddm/ad/...) will no longer be supported in the Third-Party Measurement Implementation Request. Customers should use CM360 Tracking Ads instead (tag in the form of https://ad.doubleclick.net/ddm/trackimp/). Affected customers have been notified to migrate.