Search
Clear search
Close search
Google apps
Main menu
true

Yield group reporting

Monitor delivery and maximize yield

The Yield group report dimensions and metrics help you understand how Exchange Bidding and mediation for mobile apps are performing.

We made some changes to mediation for mobile apps reporting on May 8, 2017. Learn more

Measure Exchange Bidding performance

  • See performance by exchange
    Use the Yield group partner dimension combined with the yield group metrics, listed below.
  • See performance by targeting bucket
    Add the Yield group dimension to see detailed information on total impressions, revenue, bid details, and more related to Ad Exchange and third party exchanges.
  • See how buyers accessed your inventory
    Add the Demand Channel dimension to see whether buyers accessed your inventory via Exchange Bidding, Mediation, Ad server, or Ad Exchange.
  • Separate Exchange Bidding and First Look impressions
    Add the "Is First Look and then is and then False" filter to your report. Note that Exchange Bidding partners do not transact on First Look.
Avoid double-counting impressions
Do not sum the Yield group metric totals with totals from other metric groups. If you want to see all Ad Exchange impressions, for example, use the Total impressions metric with the Demand channel and Yield group partner dimensions.

The Ad Exchange metrics contain all transactions from Ad Exchange line items, First Look, and Yield groups. Use the Yield group impressions metric with the Yield group partner dimension to see how Ad Exchange transacted via Exchange Bidding.

 

Other common issues

Callouts in my reports appear lower than expected 

The yield group callouts report metric might be affected by the exchange's pretargeting configuration or exchange quotas, which regulate how many requests they want to receive from DFP.

My Ad Exchange and DFP report totals don't match

To ensure you're comparing the same data, check the following:
  • Ensure your yield group and Ad Exchange line items target the same Ad Exchange inventory.
  • Ensure both reports use the same time zone.
  • Verify that the difference isn't related to different impression counting methodologies. Learn more

Use the Demand Channel dimension in DFP reporting to see Ad Exchange revenue by channel.

Yield group dimensions and metrics

Filter this table by keyword, or narrow the results to only display dimensions or metrics.
Name and descriptionAvailable report types

Demand Channel
Displays the method buyers used to access your inventory. This helps you report across your entire network.

  • Ad server (direct-sold line items)
  • AdSense
  • Ad Exchange (includes First look)
  • Exchange Bidding
  • Mediation
  Historical, Reach
Label  Delivery
Yield group 
Name of the group of ad networks or exchanges used for Mediation and Exchange Bidding. Learn more
  Historical
Label  Delivery
Yield group partner 
Name of the "Ad network" company within a yield group. Learn more
  Historical
Label  Delivery
Yield group partner tag
Name of a yield partner in a yield group, including the yield group name and "AdGroupId" value. For Ad Exchange, the value "DoubleClick Ad Exchange" is displayed.

For example, "MyYieldGroup-MyYieldPartner ID: 123456789".

Only applies to Mediation; not Exchange Bidding.

  Historical
Label  Delivery
Yield group partner type (Deprecated)
Mediation attributes for a yield group partner. Possible values include: Mediation, Exchange Bidding, or Ad Exchange.

This dimension is deprecated. Use Demand Channel, instead.

  Historical
Label  Yield group
Yield group impressions
Number of matched yield group requests where a yield group partner delivered their ad to publisher inventory.
  • Desktop and mobile web
    For Ad Exchange and Exchange Bidding buyers, an impression is counted when the ad is downloaded on the publisher’s page, but not necessarily when it becomes viewable.
  • Mobile apps
    Banner format:
    • For Ad Exchange and Exchange Bidding buyers, an impression is counted when the ad is rendered on the publisher’s page, but not necessarily when it becomes viewable.
    • For mediated ad networks, an impression is counted as soon as the ad network returns an ad to DFP, regardless of whether it’s ever displayed by the publisher.

    Interstitial format:

    • An impression is counted when the ad is displayed in the publisher’s app.
  Historical
Label  Yield group
Yield group estimated CPM
The estimated net rate for yield groups or individual yield group partners.
  • For Exchange Bidding buyers and for Ad Exchange, this value is based upon the actual, real-time CPM bid.
  • For Mediation yield group partners, this value is based upon the CPM bid estimate used by DFP when positioning buyers within the Mediation chain.

    If automatic data collection is enabled, this value reflects a combination of the "Default CPM" values and the average CPM collected by DFP, adjusted for impression discrepancies with DFP recorded impressions. Otherwise, the "Default CPM" value, defined by the publisher when trafficking a yield group, is used.

  Historical
Label  Yield group

Yield group estimated revenue
Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded. This revenue already excludes Google revenue share.

Yield group estimated CPM * Impressions / 1000

  Historical
Label  Yield group

Yield group callouts
Number of times a yield group partner is asked to return bid to fill a yield group request.

Only applies to Exchange Bidding; not mediation. This data is available for 45 days after the event.

This report metric can be affected by exchange quotas, which regulate how many requests they want to receive from DFP, or the exchange's pretargeting configuration.

  Historical
Label  Yield group

Yield group successful responses
Number of times a yield group buyer successfully returned a bid in response to a yield group callout, even if that response is "no bids."

Only applies to Exchange Bidding; not mediation. This data is available for 45 days after the event.

  Historical
Label  Yield group

Yield group bids
Number of bids received from Exchange Bidding buyers, regardless of whether the returned bid competes in an auction.This number might be greater than Yield group callouts because a buyer can return multiple bids.

Only applies to Exchange Bidding; not mediation. This data is available for 45 days after the event.

  Historical
Label  Yield group

Yield group bids in auction
Number of bids received from Exchange Bidding buyers that competed in the auction.

Some bids may be filtered out before the auction runs if the bidder's response omits required fields or contains a creative that violates Google's policies. Learn more

Only applies to Exchange Bidding; not mediation. This data is available for 45 days after the event.

  Historical
Label  Yield group

Yield group auctions won
Number of winning bids received from Exchange Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain.

Only applies to Exchange Bidding; not mediation. This data is available for 45 days after the event.

  Historical
Label  Yield group
Mediation fill rate
  • For Ad Exchange: Ad Exchange ad impressions / Ad Exchange ad requests
  • For other ad networks: Mediation impressions / (Mediation impressions + Mediation passbacks)

Learn more about mediation

  Historical
Label  Yield group
Mediation passbacks
Passbacks are counted when an ad network is given a chance to serve but does not deliver an impression, and DFP Mediation moves on to the next ad network in the mediation chain. A passback is counted only if an impression is recorded for another ad network down the list. Learn more about mediation
  Historical
Label  Yield group
Mediation third-party eCPM
Revenue per thousand impressions based on data collected by DFP from third-party ad network reports. Displays zero if data collection is not enabled. Learn more about mediation

(Third-party earnings / Third-party impressions) * 1000

  Historical
Label  Yield group
Mediation served requests
Total requests where a Mediation chain was served, even if none of the ad networks delivered an impression. Learn more about mediation
  Historical
Label  Yield group