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Yield group reporting

Monitor delivery and maximize yield

The following report dimensions and metrics help you understand how Exchange Bidding and mediation for mobile apps is performing.

Yield group dimensions 

Dimension name Description
Demand channel

The method buyers used to access your inventory and win an impression. This helps you report across your entire network.

  • Ad Exchange (includes First look)
  • AdSense
  • Exchange Bidding
  • Mediation
  • Reservation (direct-sold line items)
Yield group Name of the yield group.
Yield group partner Name of the "Ad network" company within a yield group.
Yield group partner tag

Name of a yield partner in a yield group, including the yield group name and "AdGroupId" value. For Ad Exchange, the value "DoubleClick Ad Exchange" is displayed.

For example, "MyYieldGroup-MyYieldPartner ID: 123456789".

Only applies to Mediation; not Exchange Bidding.

Yield group partner type

The integration type of a yield partner.

  • Ad Exchange
  • Exchange Bidding
  • Mediation

Yield group metrics

Metric name Description
Yield group impressions

Number of matched yield group requests where a yield group partner delivered their ad to publisher inventory.

Note that an impression might be counted differently based upon the device environment and format:

Desktop and mobile web

All formats:

  • For Ad Exchange and Exchange Bidding buyers, an impression is counted when the ad is rendered on the publisher’s page, but not necessarily when it becomes viewable.

Mobile apps

If the format is "Banner":

  • For Ad Exchange and Exchange Bidding buyers, an impression is counted when the ad is rendered on the publisher’s page, but not necessarily when it becomes viewable.
  • For mediated ad networks, an impression is counted as soon as the ad network returns an ad to DFP, regardless of whether it’s ever displayed by the publisher.

If the format is "Interstitial":

  • An impression is counted when the ad is displayed in the publisher’s app.
Yield group estimated CPM

The net rate for yield groups or individual yield group partners, estimated according to the considerations below.

For Exchange Bidding buyers and for Ad Exchange, this value is based upon the actual, real-time CPM bid.

For Mediation yield group partners, this value is based upon the CPM bid estimate used by DFP when positioning buyers within the Mediation chain.

  • If automatic data collection is enabled, this value reflects a combination of the "Default CPM" values and the average CPM collected by DFP, adjusted for impression discrepancies with DFP recorded impressions.
  • Otherwise, the "Default CPM" value, defined by the publisher when trafficking a yield group, is used.
Yield group estimated revenue

Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded. This revenue already excludes Google revenue share.

Yield group estimated CPM * Impressions / 1000

Yield group callouts

Number of times a yield group partner is asked to return bid to fill a yield group request.

Only applies to Exchange Bidding; not mediation. This data is available for 45 days after the event.

Yield group successful responses

Number of times a yield group buyer successfully returned a bid in response to a yield group callout, even if that response is "no bids."

Only applies to Exchange Bidding; not mediation. This data is available for 45 days after the event.

Yield group bids

Number of bids received from Exchange Bidding buyers, regardless of whether the returned bid competes in an auction.

This number might be greater than Yield group callouts because a buyer can return multiple bids.

Only applies to Exchange Bidding; not mediation. This data is available for 45 days after the event.

Yield group bids in auction

Number of bids received from Exchange Bidding buyers that competed in the auction.

Some bids may be filtered out before the auction runs if the bidder's response omits required fields or contains a creative that violates Google's policies. Learn more

Only applies to Exchange Bidding; not mediation. This data is available for 45 days after the event.

Yield group auctions won

Number of winning bids received from Exchange Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain.

Only applies to Exchange Bidding; not mediation. This data is available for 45 days after the event.

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