Partner management report metrics

See host-partner revenue splits based on advanced financial configurations

The "Partner management" metrics apply to partner track assignments and reflect host-partner revenue splits based on advanced financial configurations. You can set up different payment structures based on impressions tiers and date ranges.

Partner management metrics are available in the "Historical" and "Partner finance" reports, but some metrics are only available in one or the other report type. 

Learn more about partner management track assignments.

The partner management reporting system provides data only from September 11, 2015 onward, or from the day you create an assignment, whichever is later. If you see a value of "-" in the "Line item" column for reports with any of these metrics, it means that the data in the row comes from First Look or other non-standard line item types.

Partner management report metrics

Metric and description Available report types                     
Host impressions
Total impressions for the host publisher.
Historical, Partner finance
Host clicks
Total clicks for the host publisher.
Historical
Host CTR
Click-through rate (CTR) for the host publisher. CTR is the percentage of impressions served by the DoubleClick ad server that resulted in users clicking on an ad. It’s calculated as: (Clicks / Impressions) × 100.
Historical
Host revenue
Your share of revenue as the DFP network host. It’s the total host revenue earned, calculated in your network’s currency, for the ads delivered by the DoubleClick ad server. The amount represented on a single row is your share of revenue after distributing revenue share to your partners.
Partner finance
Host eCPM
The average effective cost per thousand impressions the host publisher earned from ads that served to its websites and apps.
Partner finance
Partner revenue
The partner publisher’s share of revenue pre-reconciliation, as calculated by the financial terms to which it belongs.
Partner finance
Partner reconciled revenue
The partner publisher’s share of revenue after reconciliation, as calculated by the financial terms to which it belongs.
Partner finance
Partner eCPM
The average effective cost per thousand impressions the partner publisher earned in its share of revenue.
Partner finance
Partner impressions
Total impressions for the partner publisher. For Track assignments, this value will be 0, and you should instead look at the "Host impressions" metric.
Historical
Partner clicks
Total clicks for the partner publisher.
Historical
Partner CTR
Click-through rate (CTR) for the partner publisher. CTR is the percentage of impressions served by the DoubleClick ad server that resulted in users clicking on an ad. It’s calculated as: (Clicks / Impressions) × 100.
Historical
Gross revenue
The partner publisher’s share of total revenue pre-reconciliation.
Historical, Partner finance

Total monetizable content views
The number of video views from the shared partner content. Learn more

Historical

Unfilled impressions
Total number of ad requests to the DoubleClick ad server, AdSense and Ad Exchange that didn't return an ad. Learn more about unfilled impressions.

Historical, Partner finance
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