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Troubleshoot out-of-page line items

If you're having trouble with an out-of-page line item, try these solutions.

An out-of-page line item isn't showing

There are different checks you can to do to determine why an out-of-page line item is not serving as expected.

Frequency cap check

Check the line item's settings to see if it has a frequency cap applied to it. Likewise, check the ad units that the line item is targeting to see if they have frequency caps applied to them.

Website checks

  1. Check that pop-up blockers are not enabled on your browser.
  2. Use the Google Publisher Toolbar to debug the specific ad slot and see which line items are contending for the ad unit. This information might help you understand why the out-of-page line item isn't showing where you expect it.

Creative checks

  1. Test the creative to be sure you can upload and preview it in DFP.

  2. Check that the %%VIEW_URL_UNESC%% macro (or %%VIEW_URL_ESC%% macro if the template contains special characters) is included in the creative code to be sure that the ad server counts impressions.

  3. Check that the creative targets the "out-of-page" creative size.

An out-of-page line item isn't generating impressions

Out-of-page line items usually require advanced browser technologies such as DHTML support in order to work properly. Unlike other types of line items, out-of-page line items usually don't have a backup creative. If a user's browser or operating system doesn't support these technologies, or if a user has ad blocking software installed, the line item may not display at all. Since the ad server doesn't record an impression for out-of-page line items until they're fully downloaded to the user's computer, if the user doesn't have the right technology to view the line item, the ad server can't record an impression.

Out-of-page line items need to use custom or DoubleClick tag creatives. Other creative types aren't supported. DoubleClick tag creatives will only work as out-of-page creatives if they've been coded properly by the external DoubleClick source (DCM or another DFP network).

If you're delivering a custom creative from a template, make sure "Count impressions only when fully rendered" is checked in the creative settings.

An out-of-page line item isn't tracking clicks

  1. Check that the %%CLICK_URL_UNESC%% macro (or %%CLICK_URL_ESC%% macro if the template contains special characters) is included in the creative code to be sure that the ad server counts clicks.

  2. Follow the procedures for a third-party creative that doesn't track clicks.

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