Introduction to advertising with DFP
DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination. DFP offers a complete toolkit to manage your ads for a multi-screen audience, including:
- One central place to traffic all of your ad networks, apps, games, and sites.
- Advanced forecasting to give you a better sense of how many impressions you will have available to sell to your direct advertisers.
- Total revenue optimization that allows Google AdSense and Google Ad Exchange to compete against other networks in real-time, so you'll get the most revenue for every ad impression.
Your DFP network
When you sign in to DFP, you're signing in to a particular network. Most publishers use a single DFP network to manage all of their advertising across all of their content. Your DFP network is where you define your inventory and create, manage, and report on your advertising campaigns.
How DFP delivers ads
Each piece of inventory you create in DFP — called an ad unit — can be targeted by one or more ad campaigns. These ad units represent spaces in your content where you intend to deliver ads.
For each ad request, DFP chooses the best ad from among the campaigns you've created, delivers the ad, and records the event. If the user clicks on the ad, DFP records that too. With customizable reports, DFP shows you which ads served to which inventory, how many clicks they got, and much more.
Differences from Google Adsense
The basic differences between DoubleClick for Publishers (DFP) (ad server) and Google AdSense (ad network):
|DoubleClick for Publishers (DFP)||Google AdSense|
|You can traffic other ad networks or directly sold ads||Yes||No|
|You only have to place the tags on your pages to see ads||Yes, if you allow Google AdSense to show through DFP||Yes|
|You can make Google AdSense compete with other ad networks to maximize your revenue||Yes||No|
|You can have a consistent reporting among all ad serving activities||Yes||No|
|You will be paid by DFP / Google AdSense||No, payments come from your advertisers or ad networks, such as Google AdSense||Yes|