Traffic rich media creatives

Add rich media creatives to your campaign

Once you have associated with a Studio advertiser, the Studio user can push rich media creatives to your Campaign Manager advertiser. Your next step is to add these creatives from your Campaign Manager advertiser to your Campaign Manager campaigns.

  1. In your campaign, select New > Add from advertiser.

  2. Select the creatives you wish to add to your campaign and click Add.

  3. You can now associate rich media creatives with ads in your campaigns, just as you would with standard creatives.

  4. Set up creative properties:

Once you’ve trafficked your rich media creative, you can download or send placement tags. For rich media display expanding creatives, you can also manually add the optional dc_expa= parameter to your tags in order for third-parties to track expansions.

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