Overview of Campaign Manager

Campaign Manager is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting.

Trafficking

Use Trafficking to manage creatives and run ad campaigns. Here are some useful links to get started:

Reporting

Reporting enables you to view data for ads trafficked through Campaign Manager. It organizes performance data from your campaigns and makes it useful to you.

  • Summary tab - An overview of campaign performance.

  • Report Builder - Build and run custom reports. Includes Standard, Floodlight, Path to Conversion (P2C), Reach, and Cross-Dimension Reach report types and subtypes.

  • Insights dashboard - Understand the performance of your campaigns at a glance with visualizations of your goals.

  • Attribution (Multi-Channel Funnels) - Gain insight into user interaction paths and learn the role that specific channels played in your conversions.

Verification

The Verification tab in Reporting helps you check the overall behavior of your ad impressions. Here are some useful links to get started:

  • Types - Learn about tagging, geo-targeting, and content verification.

  • Export data - Export your Verification data to an XLS file.

  • Settings - Edit your settings and set alerts.

Admin

Click Admin in the header to manage advertisers, accounts, and product access.

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