In Reporting, the "Report Builder" tab is where you can build custom reports. These reports are highly customizable, enabling you to choose exactly the items you want to report on, the precise date range, and the metrics you need to understand your campaigns' performance. You can also view existing reports that have been created, as well as saved outputs from existing reports. Instant Reporting allows you to see data immediately, instead of waiting for a report to run and then downloading the file for offline viewing.
The following report types are available in Report Builder: