In Reporting, the Summary tab gives you flexible ways to view your campaign data. You can filter data, drill down to see greater detail, and use a variety of charts and graphs to visualize your data.
You can filter by advertiser, campaign, Campaign Manager site, or Floodlight activity to limit the data that's displayed in your report. For example, if you only want to see data from one specific campaign, you can select that campaign from the Campaign filter. Once you've set filters, they're persistent as you drill down or choose other reports. For example, if you've filtered by advertiser, you'll only see data from the selected advertisers' campaigns, creatives, and so on.
To set filters:
Click the dropdown menu for the type of object you want to filter by.
Use the checkboxes to select the items that you want to include in your report. If you don't see the item you need, you can search for it. Click Select all to select all of the items currently in view, or click None to deselect all of the items currently in view.
Click the Containing drop-down to filter on a specific string that you’ve entered. You can include or exclude data based on the following filtering criteria:
- Exactly matching: Only matches an exact string.
- Matching RegExp: Matches a specific regular expression (see guidelines for regular expressions in the Google Analytics Help Center).
- Begins with: Includes/excludes data that begins with the string you entered.
- Ends with: Includes/excludes data that ends with the string you entered.
- Containing: Includes/excludes data that contains any occurrence of the string you entered.
Click Apply to save your selections.
To remove all filters and go back to the top level, click reset.
The date dropdown enables you to change the dates for which data is displayed and to compare data from two different time periods. When you set the date range, the dates you choose are applied to all the data that's displayed on the page.
To change the dates and compare data:
Click the down arrow next to the date range listed above the graph.
Change the date range in the following ways:
Enter the dates manually in the Date Range text boxes.
Click on the Calendar, then click the start date and end date for your date range. Use the left and right arrows to scroll if necessary. The date range you select is highlighted in blue.
Compare date ranges
If you want to compare performance from two different date ranges, click the down arrow next to the date range listed above the graph and enable the Compare to Past checkbox.
By default, Reporting selects the date range immediately preceding the one you've chosen for the main view, and uses an equivalent length of time. For example, if you've set your graph to show data from February 1 to February 15, the default range for past data is January 17 to January 31, which is the 15-day period immediately preceding your main dates. However, you can change the comparison dates the same ways you can change the date range.
The comparison dates you choose are highlighted in green. When you click Apply, data for the comparison date range is presented in green, overlaying the data for the main date range. In the Performance tab below, performance data is shown for each date range.
For example, if you use February 1 to February 15 as your main range and January 1 to January 31 as your comparison range, February 1 will be aligned with January 1 on the graph, February 2 with January 2, and so on, up to February 15 and January 15. Subsequent January dates won't be displayed.
Export your current view
You can export the current view to a spreadsheet format. At the top of the tab, click Export, then click the type of file you want to download.