Traffic rich media creatives

Add rich media creatives to your campaign

There are three ways to add rich media creatives to your campaign:

  • If your advertiser is associated with a Studio advertiser, Studio users can push rich media creatives to your advertiser, then you can add them to your campaigns.
  • If rich media creatives are enabled for your account, you can directly upload rich media banner and in-banner video creatives.
  • If you built your creative in Google Web Designer, you can publish the creative to Campaign Manager 360 directly from Web Designer.

Add Studio creatives to your campaign

Once you have associated with a Studio advertiser, Studio users can push rich media creatives to your Campaign Manager 360 advertiser. Your next step is to add these creatives from your Campaign Manager 360 advertiser to your Campaign Manager 360 campaigns.

  1. In your campaign, select New > Add from advertiser.

  2. Select the creatives you wish to add to your campaign and click Add.

  3. You can now associate rich media creatives with ads in your campaigns, just as you would with standard creatives.

  4. Set up creative properties:

Once you’ve trafficked your rich media creative, you can download or send placement tags. For rich media display expanding creatives, you can also manually add the optional dc_expa= parameter to your tags in order for third-parties to track expansions.

Upload rich media creatives to Campaign Manager 360

Campaign Manager 360 supports direct upload of HTML5 rich media banner creatives, including creatives with in-banner video. Creatives must be a single size only. All other creative types must be uploaded to Studio (for example, expandable or interstitial creatives).

Before you get started, make sure your Campaign Manager 360 account is enabled for rich media. If it's not enabled, talk to your support representative.

Next, you'll create your rich media display banner creative in Campaign Manager 360 and upload assets.

How to build a rich media banner

You can build a rich media banner using Google Web Designer or in any HTML5 editor.

Build a rich media banner using Google Web Designer

  1. To build a rich media banner for Campaign Manager 360, follow the steps for building a banner for Studio. Make sure to include the Studio Enabler and at least 1 exit.
  2. (Optional) Add one or more videos to your banner.
  3. When you're done, you can publish the file to Campaign Manager 360.

Build a rich media banner using any HTML5 editor

  1. To build a rich media banner for Campaign Manager 360, follow the steps for building a banner for Studio. Make sure to include the Studio Enabler and at least 1 exit.
  2. (Optional) Add one or more videos to your banner.
  3. When you're done, compress the files into a .zip or .adz file, then upload it to Campaign Manager 360.

 

Rich media asset guidelines

Rich media assets must be compressed in a .zip or .adz file with a maximum of 100 files inside.

What to include in the .zip or .adz file

What to include

checkmark HTML file: The primary asset of your rich media creative is the HTML file.

  • Must be a complete HTML document and be able to load into an iframe. Campaign Manager 360 serves the iframe along with your assets.

  • Must have the Studio Enabler and at least 1 exit.

  • If it doesn't include video, it must have least 1 counter or timer.

checkmark Other files: Include other files (for example images, videos, CSS, JavaScript) that are referenced by the HTML file.

What not to include

  No click tags: Don't use click tags in your files. Rich media creatives use the Studio Enabler to create exit events.

No .zips within .zips: Don't include any .zip or .adz files within your .zip or .adz file. However, if you have .zip files for several creatives, you can zip these files together and batch upload them to Campaign Manager 360.

 Videos can't be in folders: If there are videos in your rich media creative, do not put them inside a folder or sub-folder.

No unreferenced files: Only include files if they referenced by the HTML file.

No local or session storage: Campaign Manager 360 does not accept HTML5 assets that use local storage or session storage.

No % in the name: Don't use a percent symbol (%) in the names of any of the files in your asset.

No backup assets: Don't add backup assets in your .zip file unless they are referenced by the HTML file.

  • The trafficker must upload optional backup images separately to Campaign Manager 360. This image is used if Campaign Manager 360 cannot use your primary assets because they are not supported. Do not include this backup image with your .zip file.

  • However, some HTML files may be coded to use their own backup assets when a browser can't handle all the features. In this case, you'll need to include a backup image in your .zip in addition to the file the trafficker must upload separately.

Supported file types and limits inside the .zip or .adz file

  • Supported file types: HTML, HTM, JS, CSS, JPG, JPEG, GIF, PNG, JSON, XML, SVG, EOT, OTF, TTF, WOFF, WOFF2, AVI, MOV, M4V, MP1, MP4, OGG, WEBM, WMV

  • Maximum number of files per .zip or .adz: 100

Create a rich media display banner creative

Save time with batch upload

If you want to add more than one rich media creative, you can save time by creating a batch upload.
  1. Open your campaign, or the Creatives tab of your advertiser.

  2. Click New > Rich media display banner. This creative type supports creatives with or without in-banner videos.

  3. Give your creative a Name.

  4. Under Creative assets, click Add asset and select your compressed rich media .zip or .adz file. For help, see the asset guidelines above.

    1. After you upload assets, the dimensions are automatically detected. Make sure they're correct.

  5. Set up creative properties.

  6. Click Save.

Next steps

  • Preview: Once your creative is set up, preview it to make sure it's working correctly. To do so, click Preview at the top of the creative properties window.

  • Assignments: Assign your creative to ads and your ads to placements. You can assign rich media creatives to standard ads. They are compatible with display placements.

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