Manage creatives

Set rich media creative properties

Use this guide to learn about rich media creative setup in Campaign Manager 360.

Rich media creative properties reflect the kinds of files and scripts used in the creative, and determine how the creative behaves when your ad serves. See the VPAID guide for help with VPAID.

Creative setup


Here you can name your creative and check the type, compatibility, SSL, version, status, and Studio creative ID.

  • Creative name: The name used in Campaign Manager 360 and in reports. Leave this field blank to use the file name of the asset.
  • Type: The creative type will be automatically detected based on the assets.
  • Compatibility: Rich media creatives are compatible with display or display interstitial placements. See compatibility by creative type.
  • SSL: Whether or not your creative is SSL compliant.
  • Version: The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one. Or, if you check the checkbox, the version number automatically increases by one when you save, regardless of whether you make changes to the creative. You can find reporting data on the performance of each version, as well as on the creative overall.
  • Status: The status of your creative.
  • Studio creative ID: (Studio creatives only) The ID of the creative in Studio.
Creative assets
  • Mode: (Studio creatives only) The creative mode is automatically detected and set in Studio.
  • Dimensions: The dimensions of the creative in pixels (width-x-height). Rich media creatives can only have one set of dimensions, which should match the asset. Interstitial creatives can resize to fit different screens and do not have dimensions.
  • Assets: The .zip or .adz file that contains the creative files. See rich media asset guidelines.
  • Creative files: (Studio creatives only) The creative files sent from Studio. These files can only be edited in Studio.
  • Estimated file size: This is an estimate of the total file size of all your assets in this section.
  • Backup image: If your rich media creative has a backup image, you will see it in the "Creative assets" section. The backup image is a standard image file that is served when a more advanced creative cannot be delivered. If the creative comes from Studio, the Studio user adds the backup image as part of creative design process. You can replace the backup image (or revert back to the original) at any time with the Replace link in this section.
Display properties

This section always includes the file size, file name, dimensions, and artwork type of your primary creative asset or assets. These are read-only properties. The rest of the display properties vary by creative type.

See below for descriptions of primary asset properties.

Creative events: exits

Exits are any interaction with the ad that takes the user to a landing page. Rich media creatives can have multiple exits.

  1. Set landing pages for exits in your rich media properties. These are default landing pages that will be used for these exits if you do not set any specific landing pages in the assigned ads. Remember to use different reporting labels for each exit, so that you can distinguish them in reports.

  2. If you want to use different exits for a particular ad: open the ad and change the landing pages in the "Creative assignments" section, under "Landing page."

See the detailed steps below for help with exit settings.

Detailed steps to set exits

  1. Click the landing page field to set destinations for each exit. You can select from advertiser landing pages or set a custom landing page. 

  2. Enter different reporting labels to distinguish each exit in reports. Each label should be different. If two exits have the same label, you won't be able to tell them apart in reports.

  3. Scroll to the right to set the target type and target settings. You can skip this for VPAID, because all VPAID exits open in a new window.

    • Target type: Browser or pop-up ad.

    • Browser window target: Choose which frame or window displays the creative: new window, current window, current frame, or parent frame. (The current frame is the frame in which the creative is clicked. The parent frame contains the current frame.)

  4. Do you want to set different landing pages for a particular ad? Open the ad and change the destinations in the "Creative assignments" section, under "Landing page."

    • Click the link to Set landing pages per exit. To edit landing pages, hover over them and click the pencil icon. The landing pages here are the ones that Campaign Manager 360 will use for when this particular ad delivers your creative. You can select form campaign landing pages or set a custom landing page. 

    • If you see "Revert to creative URL" next to a landing page, that means it is different from the creative settings. You can click that link to revert it to the creative settings.

  5. If your creative has a backup image, set exit details in the "backup" section. Choose a reporting label that identifies the asset as a backup.

    Note that backups in VPAID linear creatives use the URL you set in the assigned ad, not here.

  6. Remember that if an assigned ad has different landing pages set for these exits, Campaign Manager 360 will use the ad-level landing pages. Open ads to check for landing pages (Ad > Creative assignments > Landing page column).

Creative events: counters

Counters log different user interactions, including mouse-overs, clicks, and video plays. Timers log durations, such as how long a user hovers over the ad, or the amount of time between when an ad loads and when the user leaves the page.

The "Name" and "Description" of counters/timers appears in your reports. These elements are added in Studio and only affect reporting, not ad serving.

Creative parameters: third-party URLs

Third-party URLs: You can use third-party tracking URLs to allow non-Campaign Manager 360 applications to track rich media creatives. Campaign Manager 360 includes these URLs in the ad tags that serve your creative. These URLs are only for third-party tracking. Campaign Manager 360 logs clicks and impressions for your ads by default.

  • The easiest way to apply third-party URLs to your creatives is to leave these third-party URL fields blank and use event tags instead.

    • Event tags are a way to apply third-party URLs in bulk, across your campaigns. They track clicks, track impressions, and launch surveys for your third parties.

  • If you want to differentiate impressions on the rich media and backup assets—or launch different surveys depending on the asset—you can also use the tracking URL fields in the creative as well (or in lieu of event tags). Enter different URLs in each field so that Campaign Manager 360 tracks them separately, or launches different surveys.

    • Warning: Do not use the same tracking URLs in your creative and your impression event tags. Event tags should use different URLs. Otherwise, Campaign Manager 360 will wrongly count impressions twice: once for the creative-level URL and once for the event tag.

Creative parameters: custom ad tag parameters

Use custom ad tag parameters to pull keywords into your creatives and control creative behavior, such as how a creative expands or how it changes when the user hovers.

Enter your keywords or key-values in the Custom ad tag parameters section, under Creative parameters. Your Studio designer may know which key-values or keywords are needed.

There are several parameters that are reserved and can't be used as either custom creative parameters or additional key-values if a placement has any rich media creatives: 

  • sn
  • sid
  • aid
  • buy
  • cid
  • pid
  • rv
  • adv
  • exit_suffix
  • geo
  • clickN
  • imMobileAdSdk
  • swiffy_url

Read more about using custom keywords and key-values in the Studio Help Center:

Creative fields and Ads
  • Creative fields: You can apply "creative field" labels to your creative if you set them up in your advertiser. This can help you organize different sets of creatives. Learn how to set up creative fields

  • Ads: This section simply lists ads that have your creative.

Definitions of rich media display properties

Artwork type: The kind of script used for the creative, such as HTML5.

Browser behavior: Check the checkboxes to hide a page’s selection boxes or scrollbars when the creative expands in that page.

Collapsed offset: Consists of Offset X and Offset Y. (Note: Values other than 0 may cut off sections of the creative.)

  • Offset X: The distance between the left or right edge of the collapsed asset and the left or right edge of the expanded asset, in pixels. Positive values set distance from the left. Negative values set distance from the right.

  • Offset Y: The distance between the top or bottom edge of the collapsed asset and the top or bottom margin of the expanded asset, in pixels. Positive values set distance from the top, and negative values set distance from the bottom.

Dimensions: The dimensions of the creative in pixels (width-x-height).

Expanding dimensions: (Studio creatives only) The dimensions of the creative in pixels (width-x-height), once it has expanded to its full size.

Position top / Position left: Set the position of the creative within the browser window. You can set the distance from the top and left in either pixels or percentage of the window.

Push-Down: Enable the push-down checkbox if you want the content of the webpage to be pushed down by the expanding creative rather than covered up by it.

Next, enter a number of seconds to set how long it takes the creative to fully expand (maximum is 9.99 seconds). Your creative will take the same number of seconds to contract.

Start Time / End time:

  • Start time: Enter a number of seconds to set how long the ad waits after it loads before displaying the creative.

  • End time: Choose Auto to stop displaying the element once it has reached the last frame, None to allow the element to loop continuously, or End Time to specify how many seconds the element will remain displayed once it has reached the last frame.

Z-index: Sets the stack order of an element. That means setting an order for which element is visible on top, and which elements are beneath. The highest z-index appears at the top. The rest of the layers appear in descending order of highest index to lowest: so the second highest z-index is the second highest layer, and the third highest z-index is the third highest layer, and so on. Some publishers may require that a z-index be lower than a certain number to ensure that site’s content is not hidden beneath your creative.

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