Check your Business Profile performance & view Insights

You can track the performance of your Business Profile over a given time period. Set a date range and get insights on how people interact with your business on Google.
Tip: We plan to update the metrics we share to provide the most useful data from Business Profiles. Learn more about changes to Insights data.

Track your Business Profile performance 

  1. Go to your Business Profile. Learn how to find your profile.
  2. Select Promote and then Performance.
  3. At the top, select a date range for your report and select Apply.

Track your Business Profile performance on the Google Maps app

  1. On your mobile device, open the Google Maps app .
  2. Make sure you're signed in with the account you use manage for your Business Profile.
  3. To open your Business Profile, at the top right, tap Account circle Account circle and then Your Business Profile.
  4. In the menu, tap  Promote and then Performance.
  5. At the top, select a date range for your report and tap Apply.

View Insights from your Business Profile on Maps

Owners and managers can check how often their profile’s been viewed through their Business Profile on Google Maps. You can use profile view insights to track how popular your business is with current and potential customers. Only owners and managers of the Business Profile can view profile insights.

To check your profile insights, sign in to the same Google Account that you use to manage your Business Profile. You'll also see simple insights on Maps and search if you're logged in with your profile.

Important: Your dashboard shows the views from the past 28 days. Expect some fluctuation in stats. To get more information on your business's visibility, go to the Insights tab.

Available performance metrics

In the business performance report, you can monitor specific profile interactions such as:

  • Searches: The queries people used to find your business. The Searches metric is updated at the beginning of each month. Updates may take 5 days to show up.
    • Search queries display whenever your Business Profile shows up for a particular query. You cannot directly manage queries. Learn how to improve ranking.
  • Users who viewed your profile: Number of unique visitors to your profile. A user can be counted a limited number of times if they visit your Business Profile on multiple devices and platforms such as desktop or mobile and Google Maps or Google Search. Per breakdown device and platform, a user can only be counted once a day. Multiple daily visits aren't counted.
    • Since this metric represents the number of unique users, it may be lower than the number of views you find on your Business Profile and in email notifications.
    • Since the metric focuses on views of the Business Profile, as opposed to overall views of the Business on Google, it may also be lower than the number of views you find on your Business Profile and in email notifications.
  • Direction requests: Number of unique customers who request directions to your business. We changed how we tally unique direction requests to account for things like multi-tapping, direction request cancellation, and spam. We expect the new direction requests metric to more accurately represent the number of times individual customers request directions to your business. We're still experimenting with the new version of the metric, so the old one is still available on the Business Profile Insights page.
  • Calls: Number of clicks on the call button on your Business Profile. Provide your phone number to start tracking this metric.
  • Website clicks: Number of clicks on the website link on your Business Profile.
  • Messages: Number of unique conversations through messages.
  • Bookings: Number of completed bookings by customers. To get data for this metric, you need to set up bookings through a provider.
  • Total interactions: A summary of all your total interactions.
  • Food orders: Food orders placed for pickup or delivery directly from your Google Business Profile with an Order with Google Provider. Review Order with Google providers.
  • Products: Number of views on products over a selected period. These views only account for products sold at your Business Profile's location, not those sold online.
  • Menus: Number of clicks on the menu content per user per day. It includes menu photos, menu URLs, and structured menu data on your Business Profile.

The performance page does not include the number of views a Business Profile receives.

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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