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Check your Business Profile performance

Tip: We plan to update the metrics that we share to provide the most useful data from Business Profiles. Learn more about changes to Insights data.

You can track the performance of your Business Profile over a given time period. Set a date range and get insights on how people interact with your business on Google.

Track your Business Profile performance on Search

  1. Make sure that you're signed in with the account that you used to sign up for Google My Business.
  2. To find your Business Profile, search on Google for your exact business name.
  3. If needed, select View profile to manage your Business Profile.
  4. Select Promote and then Performance.
  5. At the top, select a date range for your report and click Apply.

Available performance metrics

In the business performance report, you can monitor specific profile interactions such as:

  • Searches: The queries that people used to find your business. The Searches metric is updated at the beginning of each month. Updates may take five days to show up.
    • Search queries display whenever your Business Profile shows up for a particular query. You cannot directly manage queries. Learn how to improve ranking.
  • Users who viewed your profile: Number of unique visitors to your profile. A user can be counted a limited number of times if they visit your Business Profile on multiple devices and platforms such as desktop or mobile and Google Maps or Google Search. Per breakdown device and platform, a user can only be counted once a day. Multiple daily visits aren't counted.
    • Since this metric represents the number of unique users, it may be lower than the number of views that you find on Google My Business and in email notifications.
    • Since the metric focuses on views of the Business Profile, as opposed to overall views of the Business on Google, it may also be lower than the number of views that you find on Google My Business and in email notifications.
  • Direction requests: Number of unique customers who request directions to your business. We changed how we tally unique direction requests to account for things like multi-tapping, direction request cancellation and spam. We expect the new direction requests metric to more accurately represent the number of times that individual customers request directions to your business. We're still experimenting with the new version of the metric, so the old one is still available on the GMB Insights page.
  • Calls: Number of clicks on the call button on your Business Profile. Provide your phone number to start tracking this metric.
  • Website clicks: number of clicks on the website link on your business profile.
  • Messages: Number of unique conversations through messages.
  • Bookings: Number of completed bookings by customers. To get data for this metric, you need to set up bookings through a provider.
  • Total interactions: A summary of all your total interactions.

The performance page does not include the number of views that a Business Profile receives.

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