Last modified: 10 July 2020
To use Google My Business or any service for Google My Business claimed businesses (the 'Google My Business Services'), you must accept (1) the Google Terms of Service, and (2) these Google My Business Additional Terms of Service (the 'Google My Business Additional Terms').
Please read each of these documents carefully. Together, these documents are known as the 'Terms'. They establish what you can expect from us as you use the Google My Business Services, and what we expect from you.
If these Google My Business Additional Terms conflict with the Google Terms of Service, these Google My Business Additional Terms will govern for the Google My Business Services.
What we expect from you
You are responsible for the entity listed on your Business Profile, which means that in addition to following the basic rules of conduct in the Google Terms of Service, you must, when using the Google My Business Services:
- Comply with applicable laws and industry best practices when operating and promoting your entity, including obtaining all applicable licences and approvals.
- Ensure that your content is correct, up to date and complete.
- Supply all required disclaimers, warnings and notices (or if you rely on any supplied by Google, ensure their sufficiency for your entity); and
- Comply with these policies which apply to the Google My Business Services.
Access to your content
Age and relationship
You must be above the legal age of majority in your country (or above the age of 18, whichever is higher) to use the Google My Business Services.
In addition, you must be the owner of the entity listed on your business profile (your 'Business Profile') or an authorised representative who is able to bind others on behalf of that entity.
Changes to the Terms
This licence covers the basic listing information about your entity that you provide to your Business Profile, if that information is protected by intellectual property rights.
You give Google a perpetual (which means for as long as that information is protected by intellectual property rights), irrevocable, worldwide, royalty-free and non-exclusive licence to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, distribute and create derivative works of the basic listing information about your entity that you provide to your Business Profile (such as the entity name, location, phone number, category, hours and website).
You also grant to other users of Google services the right to access and use, including the right to edit, that information as permitted under the applicable Google Terms of Service.
All other content that you provide to your Business Profile (such as business photos) is licensed to Google under the Google Terms of Service.
Taking action in case of problems
Questions or complaints
While Google isn't responsible for your Business Profile or the entity listed on your Business Profile, once you've claimed, you understand that we have the right, but not the obligation, to moderate the content that you provide to your Business Profile using Google My Business Services.
We’re constantly striving to ensure that information in your Business Profile is complete, relevant and up to date, so that the business details displayed on Google are as useful as possible for you and our users. This means that occasionally, we may choose not to display your content (for example, if trusted signals indicate that your content is not accurate), or we may choose to show only an edited version of your content or to show content from an alternative source in place of your content. Learn more about how Google sources and displays information in local profiles.