Last modified:14 June 2022
To use Google Business Profile or any related services, features and functionality (the 'Google Business Profile Services'), you must accept (1) the Google Terms of Service, and (2) these Business Profile Additional Terms of Service (the 'Google Business Profile Additional Terms').
Please read each of these documents carefully. Together, these documents are known as the 'Terms'. They establish what you can expect from us as you use Business Profile Services and what we expect from you.
If these Google Business Profile Additional Terms conflict with the Google Terms of Service, these Business Profile Additional Terms will govern for Business Profile Services.
What we expect from you
You’re responsible for the entity listed on your profile (your 'Business Profile'). That means, in addition to following the basic rules of conduct in the Google Terms of Service, you must, when using the Business Profile Services:
- Comply with applicable laws and industry best practices when operating and promoting your entity, including obtaining all applicable licences and approvals.
- Ensure that your content is correct, up to date and complete.
- Supply all required disclaimers, warnings and notices (or if you rely on any supplied by Google, ensure their sufficiency for your entity).
- Comply with these policies which apply to the Business Profile Services.
Moderation of your content and other content on the Business Profile
Google is not responsible for your Business Profile or the entity listed on your profile. But, once you’ve claimed it, you understand that we have the right, but not the obligation, to moderate the content that you provide using Business Profile Services.
We’re constantly striving to ensure that information in your Business Profile is complete, relevant and up to date so that the business details displayed on Google are as useful as possible for you and our users. This means that, occasionally, we may choose not to display your content (for example, if trusted signals indicate that your content is not accurate). We may also choose to show an edited version of your content or content from an alternative source in place of your content. Learn more about how Google sources and displays information in Business Profiles.
Your access to your content
Google’s access to your account
If you authorise us to do so, we may access your account to help you manage your Business Profile and account.
You must be the owner of the entity listed on your profile or an authorised representative able to bind others on behalf of that entity.
Changes to the Terms
This licence covers the basic Business Profile information about your entity that you provide, if that information is protected by intellectual property rights.
You give Google a perpetual (which means for as long as that information is protected by intellectual property rights), irrevocable, worldwide, royalty-free and non-exclusive licence to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, distribute and create derivative works of the basic Business Profile information about your entity that you provide (such as the entity name, location, phone number, category, hours and website).
You also grant to other Google services users the right to access and use, including the right to edit, that information as permitted under the applicable Google Terms of Service.
All other content that you provide to your profile (such as business photos) is licensed to Google under the Google Terms of Service.