Last modified: May 1, 2023
The Google Business Profile Services allow business entities to create and manage a business profile on Google ("Business Profile").
To use the Google Business Profile Services and any related services, features, and functionality (the "Business Profile Services"), a business entity must accept (1) the Google Terms of Service, and (2) these Google Business Profile Additional Terms of Service (the "Google Business Profile Additional Terms"). Together, these documents are known as the "Terms." The individual accepting the Terms for the business entity must be an authorized representative of the business entity listed on the Business Profile.
Please read the Terms carefully. They establish what you can expect from us as you use Business Profile Services and what we expect from you. As used in these Google Business Profile Additional Terms, "you" means the business entity using the Business Profile Services.
If these Google Business Profile Additional Terms conflict with the Google Terms of Service, these Business Profile Additional Terms will govern for Business Profile Services.
What we expect from you
You’re responsible for the entity listed on your Business Profile. That means, in addition to following the basic rules of conduct in the Google Terms of Service, you must, when using the Business Profile Services:
- Comply with applicable laws and industry best practices when operating and promoting your entity, including obtaining all applicable licenses and approvals.
- Ensure that your content is correct, up to date, and complete.
- Supply all required disclaimers, warnings, and notices (or if you rely on any supplied by Google, ensure their sufficiency for your entity).
- Comply with these policies which apply to the Business Profile Services.
Moderation of your content and other content on the Business Profile
Google is not responsible for your Business Profile. But, once you’ve claimed it, you understand that we have the right, but not the obligation, to moderate the content you provide using Business Profile Services.
We’re constantly striving to ensure that information in your Business Profile is complete, relevant and up to date so that the business details displayed on Google are as useful as possible for you and our users. This means that, occasionally, we may choose not to display your content (for example, if trusted signals indicate that your content is not accurate). We may also choose to show an edited version of your content or content from an alternative source in place of your content. Learn more about how Google sources and displays information in Business Profiles.
Your access to your content
You’ll maintain access to your content in Business Profile Services in accordance with the functionality described here. You can export a copy of your Google Account data (including applicable Google Business Profile data) at any time.
Although it’s not a part of these Terms, we encourage you to read our Privacy Policy to better understand how you can update, manage, export, and delete your information.
Google’s access to your account
If you authorize us to do so, we may access your account to help you manage your Business Profile.
Data protection terms
License
This license covers the basic Business Profile information that you provide, if that information is protected by intellectual property rights.
You give Google a perpetual (which means for as long as that information is protected by intellectual property rights), irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, distribute, and create derivative works of the basic Business Profile information (such as the entity name, location, phone number, category, hours, and website).
You also grant to other Google services users the right to access and use, including the right to edit, that information as permitted under the applicable Google Terms of Service.
All other content that you provide to your Business Profile (such as business photos) is licensed to Google under the Google Terms of Service.
