Google Business Profile Additional Terms of Service for Business Entities

Last modified: May 1, 2023

The Google Business Profile Services allow business entities to create and manage a business profile on Google ("Business Profile").

To use the Google Business Profile Services and any related services, features, and functionality (the "Business Profile Services"), a business entity must accept (1) the Google Terms of Service, and (2) these Google Business Profile Additional Terms of Service (the "Google Business Profile Additional Terms"). Together, these documents are known as the "Terms." The individual accepting the Terms for the business entity must be an authorized representative of the business entity listed on the Business Profile.

Please read the Terms carefully. They establish what you can expect from us as you use Business Profile Services and what we expect from you. As used in these Google Business Profile Additional Terms, "you" means the business entity using the Business Profile Services.

If these Google Business Profile Additional Terms conflict with the Google Terms of Service, these Business Profile Additional Terms will govern for Business Profile Services.

What we expect from you

You’re responsible for the entity listed on your Business Profile. That means, in addition to following the basic rules of conduct in the Google Terms of Service, you must, when using the Business Profile Services:

  • Comply with applicable laws and industry best practices when operating and promoting your entity, including obtaining all applicable licenses and approvals.
  • Ensure that your content is correct, up to date, and complete.
  • Supply all required disclaimers, warnings, and notices (or if you rely on any supplied by Google, ensure their sufficiency for your entity).
  • Comply with these policies which apply to the Business Profile Services.

Moderation of your content and other content on the Business Profile

Google is not responsible for your Business Profile. But, once you’ve claimed it, you understand that we have the right, but not the obligation, to moderate the content you provide using Business Profile Services.

We’re constantly striving to ensure that information in your Business Profile is complete, relevant and up to date so that the business details displayed on Google are as useful as possible for you and our users. This means that, occasionally, we may choose not to display your content (for example, if trusted signals indicate that your content is not accurate). We may also choose to show an edited version of your content or content from an alternative source in place of your content. Learn more about how Google sources and displays information in Business Profiles.

Your access to your content

You’ll maintain access to your content in Business Profile Services in accordance with the functionality described here. You can export a copy of your Google Account data (including applicable Google Business Profile data) at any time.

Although it’s not a part of these Terms, we encourage you to read our Privacy Policy to better understand how you can update, manage, export, and delete your information.

Google’s access to your account

If you authorize us to do so, we may access your account to help you manage your Business Profile.

Data protection terms

To the extent applicable, Google Controller-Controller Data Protection Terms at ("Data Protection Terms") will apply. Google will not modify the Data Protection Terms, except as expressly permitted under the Data Protection Terms.


This license covers the basic Business Profile information that you provide, if that information is protected by intellectual property rights.

You give Google a perpetual (which means for as long as that information is protected by intellectual property rights), irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, distribute, and create derivative works of the basic Business Profile information (such as the entity name, location, phone number, category, hours, and website).

You also grant to other Google services users the right to access and use, including the right to edit, that information as permitted under the applicable Google Terms of Service.

All other content that you provide to your Business Profile (such as business photos) is licensed to Google under the Google Terms of Service.

Other products and services

You may be provided access to other products and services within your account. These products and services may be subject to their own separate terms and policies that we will make available to you.

Settle disputes

If you’re a business user based in the EU or the United Kingdom, you can also apply to resolve a dispute under these Terms with mediation. Find more details about the mediators we're willing to engage with and instructions about how to request mediation here. Except as required by applicable law, mediation is voluntary and neither you nor Google are obliged to settle disputes through mediation.

Changes to the terms

If we materially change the Terms, we'll give you no less than 15 days advance notice if required by applicable law.


Before terminating the Terms, we’ll give you no less than 30 days advance notice if required by applicable law.

Questions or complaints

If you have any questions or complaints regarding Google Business Profile, you can go to our Help Center or you can contact us. If you believe that your access to Google Business Profile has been suspended or terminated in error, you can appeal.

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